video marketing trends network marketing

2020 Video Marketing Trends on Social Media for Network Marketers

Video marketing is one of, if not the, most important trend today for network marketers, and likely for the next 5-10 years. And I am very aware a lot of people hear the word video and they immediately think — abort mission!

However, video marketing isn’t going anywhere.

Let’s look at a few key numbers that may sway your rejection to the idea (even a little bit);

  1. 70% of consumers say that they have shared a brand’s video
  2. 72% of businesses say that video has improved their conversion rate (view to sale)
  3. 52% of consumers say that watching product videos makes them more confident in purchasing online

Video is by far the most popular way customers want to learn about new topics, products and services. So, what can you watch out for in 2020 that will help you solidify the decision to get involved in video marketing in some capacity? Let’s dive in.

2020 Video Marketing Trends on Social Media for Network Marketers

First and foremost — experiment with video. In this post I’m going to give you some suggestions on a few ways of doing this;

  1. Live Video
  2. Recorded Video
  3. Video in Stories (Facebook, Instagram, SnapChat, etc.)

In my opinion, if you are just trying to become more comfortable or get your feet wet start with using videos in Stories. They are short pieces of information, spontaneous or behind the scenes, recorded via mobile device and frankly, less pressure.

In some instances with Facebook Stories or Instagram Stories people will create longer videos by slinging a number of short ones together. To date, there isn’t enough data to suggest if this is a good or bad idea. So play with it — let your audience be the judge of liking it or not.

Be sure to check out my past blog on Facebook Stories for more detailed tips here.

Live Video is recreating the sensation live radio and TV used to command.

Meaning, there are people all around the country, or the world, experiencing the same thing at the same time. Live video marketing is here to stay. So keep experimenting with the medium. And, there are even more platforms you can play with this on;

  1. Facebook
  2. Instagram
  3. YouTube
  4. LinkedIn
  5. Twitter

Now, I would suggest you stick with one platform to go live on however. Record that video and repurpose it to the other platforms where you can upload video if you’d like to get it out in more places. Just keep in mind that recorded Live videos don’t always translate perfectly on different platforms so this can take some practice. The goal with live video marketing is to engage with the audience so, this can fall a bit flat when it’s shared as a recorded video later.

One suggestion is to refine your intro and calls to action that it can encompass both live and replay viewers.

Recorded Videos don’t always create the same organic reach. 

However, they are still better than creating no video. Having said that, recorded video fairs well on platforms like Twitter and LinkedIn more so than Facebook or Instagram. So, if you are using either of those platforms as your primary busses building site as a network marketer — you’re good to go!

If Live video is still freaking you out, experiment with recorded videos sooner than later. They will;

  1. help you build your confidence for being on video
  2. assist you in becoming more comfortable with what you want to say (and how)
  3. be a great way to help gauge how long your videos could/should be to get the value out and point across
  4. allow you to watch, rewatch, tweak or edit (but don’t waste too much time here!)

Saving the Best for Last … 

Video marketing is about to take on new heights. Currently, video content can be searched online, right? Although, in 2020 (and beyond) we’re going to see them become more and more searchable. So, this means titles and video descriptions matter now, more than ever.

Don’t worry too much about the technical side of this (just yet) — right now focus on making your titles explicit to the topic you’re going to speak/teach on. Your description, should include words related to your topic.

Creative titles can be fun — sure and they work great for the platform you’re broadcasting on. However, if you want to start showing up in Google searches, you will need to make sure you include the above suggestions for titles and descriptions.

Check out some of your favorite YouTube videos as an example. When they’re done ‘right’, the titles will be clear, descriptions may contain 100-200 words and will be full of relevant terms.

This is something you want to keep high on your radar this year!

Are you currently using video marketing for your network marketing business? If not, how can I help you get out there and DO IT? I have a ton of great resources and tools to help people get on or get better on video just let me know if you need access!

 


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