using video content

Should Network Marketers be Using Video in their Content?

If you are building a business online the short answer is yes; you should be using video in your content. Now, if you’ve been following my blog for a while, you know I love Facebook Live. I think it’s an incredible platform for any business and allows your customers and/or prospects to meet the real you.

However, since I love to be transparent with you let’s be real for a moment …

It is absolutely true that there have been significant drops in organic traffic and views for several months now. Truth is, we are not entirely sure the shift in the algorithm — and really, who does? Facebook, and other platforms are always changing their algorithms which is why I have always stood by telling our audience and clients — forget about it all together.

Just keep delivering consistent value to your audience and the rest will catch up.

Are you using video in your content?

Which platform are you using the most?

The Key to Using Video in your Content

Consistency.

When we consider the types of content to create, I always list the following;

  1. Empowering
  2. Educational
  3. Entertaining

These types of content can be delivered using a variety of different mediums however today, I want to focus solely on video.

Platforms for Using Video Content

Although there are a variety of platforms to use now — probably more than ever before — I suggest the following;

  1. Facebook Live
  2. Facebook/Instagram Stories
  3. YouTube

Sure, you could experiment with SnapChap, TikTok or otherwise but, we know the 3 I mentioned above are tried, tested and true. So in my opinion, those are the ones to stick with. This isn’t to say the others might be beneficial for you however, the jury is still out.

As you may have noticed, at least one day a week I include a recorded YouTube video in my blog content. I do this because although I am not totally active on YouTube I know its potential. In fact, it’s enormous. I am definitely excited to share more about its specifics in future so be sure to stay tuned for that.

But to give you an idea, only 53% of marketers are using video content on YouTube. I don’t know about you but that’s a lot of room to slide into. And, a great friend of ours who is also in the social media marketing space shared this with me recently;

People go to YouTube with the intention of watching video. Whereas on Facebook and Instagram, we are disrupting their feed — they may, or may not stop to check us out’.

Powerful right? Especially for those of you are actively using video in your regular content.

Why Video Content?

Well, it converts. It converts prospects into distributors and customers. So the question should be, why not video? When you record a video (or go Live) it gives your audience an opportunity to hear you, see you and experience moments with you.

And, it should be of no surprise to you that we are in the people business, right?

Showing who we are, how we speak, our mannerisms’, etc. give our audience an opportunity to relate and connect with us. And this, is everything!

I wanted to share with you a list from HubSpot on the types of ways you can be using video in your content.

  1. Demo Videos
  2. Brand Videos
  3. Event Videos
  4. Expert Interviews
  5. How-To’s
  6. Explainer Videos
  7. Animated Videos
  8. Testimonial Videos
  9. Live Videos
  10. Personalized Message Videos

Think about yourself as the prospect — how powerful would any of these videos be for you throughout the buying process? Which ones would have been helpful (or were helpful) for you in your decision to buy or join?

Duplicate that.

Not only do you know it works but, it becomes part of your story in why you’re creating such content.

Whatever your niche is — video NEEDS to be a part of your marketing strategy. In past years you may have gotten by otherwise but that’s simply not going to fly any longer.

Where will you start?

 


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