Is using Facebook Live Necessary for Building a Business?
In short, the answer is ‘no‘. However, the past few years have demonstrated that using Facebook Live has propelled many businesses and brands to incredible success.
Here are some of the facts (2019);
- The Live video view count climbed to 2 billion viewers last year.
- In 2017, 1 out of every 5 Facebook videos was a live broadcast.
- In 2018, the number of Live broadcasts reached 3.5 billion.
- The daily watch time for Facebook Live broadcasts quadrupled in a single year.
- Live videos produce 6 times as many interactions as traditional videos.
- Facebook Live videos get 10 times more comments than regular videos.
- Facebook Live’s search popularity increased by 330% in just one year.
… and an enormous 93% of large businesses are using Facebook Live. So, if these aren’t the facts that are going to nudge you a little to hit that LIVE button I want you to know this.
Using Facebook Live Videos aren’t about you!
Live videos are about bringing value to those watching.
Instead of focussing on all the reasons you don’t want to or have convinced yourself you can’t using Facebook Live videos are to build connection and relationships with people. After all, if we’re in the relationship marketing industry — why wouldn’t you want to building stronger connections?
Live videos allows your audience to grab some insight on who you are. Of course the value you bring is of huge importance — but that’s why we encourage people to focus on their strengths!
Don’t talk about your products or business.
Rather, find topics that will help connect with people and help start a relationship with them.
Here’s what I do want to recognize however before we close off today — I absolutely, wholeheartedly understand and am empathetic to how HARD Facebook Live videos can feel. I was there once too. And, after more than 2500 Live videos now, I still get a little nervous and tongue tied.
But I can tell you this … it gets easier. And, when you are consistent and you begin to see the results these Live videos can do for your business you will wonder how you ever stopped yourself from doing them sooner!
Share this with me; what is holding you back from using this platform OR, being consistent with Facebook Live videos? Love your thoughts and feedback in the comments and if I can help, I want to!
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