Social Media Recruiting Strategies for Network Marketing
This post is ideal for anyone who is new to network marketing. Or, those who have not reached the success they had hoped for in the industry – yet. One of the most overlooked things when it comes to social media recruiting, is strategy.
So, first things first, you need to create a social media marketing plan.
Not the easiest of tasks if it is your first go round – but one that will be worth it. Many of us struggle to iron out exactly what that is, not including how to build one from scratch.
But, to put it simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every post, Facebook Live, reply, like, message and comment should all be guided by a plan that is geared towards your business goals. It might sound complicated, but if you take the time to create a social media strategy, the rest of your social efforts should follow naturally.
Everyone can do this if they approach it correctly.
What is a Social Media Recruiting Strategy?
A social media recruiting strategy is a summary of everything you plan to do and hope to achieve for your business using social networks. This strategy should include an audit of where your accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there.
In general, the more specific you can get with your plan, the more effective you will be in implementing it. Try to keep it clear and concise. Don’t make your social media strategy so lofty broad that it isn’t achievable. The strategy will help guide your actions, but it will also be a way to measure whether you’re succeeding or are in need of adjustment.
You don’t want to set yourself up for failure.
More specifically when it comes to your social media recruiting strategy for network marketing, you may want to gear your goals to milestones like month end. This does not mean we’re suggesting that you wait to start anything – that is never a good plan. What we are suggesting is that you are clear that your goals align with your business.
The less room for error, the better.
Three Steps to Creating Your Social Media Recruiting Strategy
Number One: Set out your social media recruiting goals and business objectives. Having the objectives to match the goals, will help you continuously evaluate the actions you are taking. And, this will help you identify the need to adjust should it arise.
For example: Your goal might be to do a Facebook Live three (3) times a week. You are in the Eastern Standard Time Zone, and so is the majority of your Live Viewers. If you are going Live around 5:00 p.m. EST, chances are your audience won’t be readily available to tune in. You are able to make the time adjustment early on once you identify this trend.
These goals should also be aligned with your broader strategy – this may include rank advancements. So, that your social media efforts drive toward your business objectives. If your social media recruiting strategy is shown to support business goals, you’re more likely to understand concepts like ROI and Investment versus Expense early on. (<< we actually just did a great post on that topic – definitely check it out)
A key component of setting effective goals for your social media recruiting strategy is to determine what metrics you will use to measure their success. We would like to encourage you to go beyond vanity metrics such as likes or if you are a Twitter user, ReTweets.
Focus on things such as leads generated, referrals, new relationships and their conversion rate.
- Identify your ideal customer demographic (who are they?!)
- Create an ideal profile of someone you would like to recruit
- Pick one (maximum 2) social media platform(s) to ‘master’ before taking on others
You may, or may not be familiar with this term. But, we encourage you to keep this in mind when you are setting your business goals to match your social media recruiting strategies.
Specific (who, what, when, where, why and how)
Measurable (how much? how many? how will you know it’s met?)
Attainable (how realistic is it? how will I meet this goal?)
Relevant (right time? am I the right person? does it match my wants, needs?)
Time-Bound (when? 30 days? 60 days? 90 days?)
A simple way to start your social media strategy is by writing down at least three social media recruiting goals. Make sure to ask yourself what the goal will look like when completed, and use that to determine how you will track it.
For Facebook users, this might look something like this;
‘If I do three Facebook Live’s every week, my goal after 30 days is to achieve 100+ views, 10+ comments on each one, and at least one share’
Number Two: Prior to creating your social media recruiting plan, you want to assess your current social media usage and how it has been working for you. This means figuring out who is currently connecting with you through social, which social media sites your target market uses, and how your social media presence compares to others who are where YOU want to be.
Your social media audit should evaluate the following criteria;
- Check yourself out on Google, seriously
- Evaluate your social media profile(s)
- Consider if these profiles align with your business brand
This short audit, should be recorded on a spreadsheet or good old pen to paper works too!
Ensure that your profiles are filled out completely. If you are an Instagram user, recent stats have shown that emojis work great in the profile area. LinkedIn user? Lose the buzzwords, consider a catchy or playful headline even. Facebook (our favorite) make sure your profile picture and cover photos reflect who you are – keep your profile filled out, and avoid putting any business links (related to network marketing) in your profile. This is key and here’s why;
You want people to connect with you. If you have given them all the information in a link, why would they feel the need to message you otherwise? And, sure there are probably a ton of people who say send links everywhere! But, we respectfully disagree.
Take the time you need to determine the purpose of every social profile you have. If you can’t figure out its purpose, you should probably delete that profile. This could also include Facebook Groups (or other platforms). You might find that you are connected to so many Groups that simply don’t serve you purpose any more. Removing yourself from them will help you stay on top of the ones that do benefit you! (we wrote a great post on using Facebook Groups for network marketing, check it out!)
Number Three: Having great content to share will be an important piece to succeeding at social media. Your social media recruiting plan should include a content plan, which includes strategies for content creation and content curation, as well as a content calendar.
Your content marketing plan should answer the following questions:
- What type of content do you want to post and promote on social media?
- Who is your target audience for each type of content?
- How often will you post content?
- Who will create the content?
- How will you promote the content?
Your social media content calendar lists the dates and times you intend to publish Instagram and Facebook posts, tweets, and any other content platform. It’s the perfect place to plan all of your social media activities—from images to live videos, storytelling or a post of value.
Now, that you have the first three steps to creating your social media recruiting strategy, you are well on your way to organized, purposeful, productive and effective content strategies. And, wondering where you might find your next recruit?
They may be over here >> RECRUIT ME!
What we know is this, network marketing is a brilliant industry that with the right plan and execution has made thousands of multi six and seven figure earners around the world. And, this could without a doubt be you. Providing of course, you are prepared to put in the work. This includes using social media with the intention of fulfilling a goal. Scrolling the newsfeed hoping for that stud to show up, isn’t very likely.
But, if you are putting yourself out there, using strategies and implementing tips that have worked time and time again for others (us included), there is not question it will happen – the only variable is when it will.
We would love to hear from those of you who execute theThree (3) steps listed above – and definitely share in the comment section below how you found this helped you. All examples would be great too! Love your feedback and be sure to share with your teams!
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