power of storytelling in network marketing

Rules of Storytelling in Network Marketing

It’s no longer a secret how powerful storytelling in network marketing can be. There are various reasons this is an effective strategy, and the most prominent is how relatable stories are.

Think about your prospects – customers or distributors – they need to be able to relate.

And so, there seems to be some confusion about what actual storytelling is.

Today’s blog will give you five golden rules to be the most effective in how you are sharing your stories.

If you are a little unsure of their power, look at any big brands around you. Gone are the days, even in commercials, where brands push products. Instead, a micro-story and a clear testimonial typically accompany them. The type of testimonial that addresses a pain point your potential consumer encounters.

Pay attention to this type of delivery.

And, combined with your interpretation of them and these five strategies — you’re in a great position to crush it in your content!

5 Great Rules for Storytelling in Network Marketing


Are you familiar with Pixar?

If you’re not, Pixar is an American computer animation film studio based in Emeryville, California and is a subsidiary of The Walt Disney brand. So, you will probably agree with me that storytelling is in their ‘blood.’

These five rules or strategies were derived on the part of their framework and, in my opinion, couldn’t be more appropriate for our incredible industry of network marketing.

Make them Universal 


Great storytelling is about taking a piece of the naturally occurring human ‘things’ like;

  1. birth
  2. growth
  3. emotions
  4. aspirations
  5. conflicts


… and conveying it into something unique.

One way you can do this is to pull apart the stories you like. Break them down into elements about what you love about them. Those are real feelings you’re having, and you have to recognize them to tell a great story.

Self-realization and awareness are at the root of all great storytelling.

You are human, and people will relate to that.

stories challenge

Share the Purpose with Clear Structure


Pixar has used a story structure called ‘The Story Spine’ to create many films we know and love. 

Therefore, let’s take a quick look into that strategy.

Once upon a time, there was [blank].

Every day, [blank].

One day [blank].

Because of that, [blank].

Until finally [blank].

Use this formula, and modify it where necessary, to create unique stories that you will share with your audience. This is among one the golden rules for storytelling in network marketing.

Could you get familiar with it?

The Best Stories Appeal to Emotions


Psychologists generally agree that there are six basic emotions:

  1. anger
  2. disgust
  3. fear
  4. happiness
  5. sadness
  6. surprise


The more you learn about how these emotions can be pulled out by your audience in the stories you are sharing, the higher conversion rates for sales or sign-ups. Think about your emotional responses to your accounts.

Ask yourself how you can create those same emotions for your audience while consuming your content.

The Best Stories offer Surprise or Unexpected Results. 


This is among the tougher rules for storytelling in network marketing (sorry!)

However, as mentioned above, when you tap into your own emotions, recreating your feelings for others becomes more effortless. When you tell your story or listen to someone else’s, your jaw drops, maybe even a tiny gasp comes out, and you’re in shock!

Those are some of the greatest moments in storytelling.

Too often, we see the same rags to rich stories told repeatedly. 

Eventually, your audience becomes immune to the same old story, right?

So think about how you can create that surprise emotion and follow up almost immediately with HOW you worked your way out. This doesn’t mean working your way out to millions of dollars — sharing simply how you found yourself again and your happiness is plenty!

Storytelling should be Simple and Focused.


Ever watch a movie or find yourself listening to someone’s story, and you’re lost? It’s like you’re left feeling like you missed the point, a detail or seem to be jumping all over the place?

Avoid this in your storytelling content.

Keep the details simple and set the framework with minimal (but enough) pieces that people can feel themselves at that moment.

One way to find out if your story is easy to follow is to tell it to a friend who has never heard it before. Watch to see where they pause and what questions they might have for you.

Keeping it more uncomplicated IS better.

Overall, knowing the rules of storytelling in network marketing, and implementing them, is crucial. In many ways, it’s always been a beneficial skill to learn, but now I firmly believe it to be critical.

Are you currently using storytelling in your business? Let me know in the comments below!

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rules of storytelling in network marketing