Stop Sharing Motivational Quotes on Social Media
Think about the last time you scrolled your newsfeed. How many quotes did you come across? I would guess a WHOLE lot! And although inspirational and motivational quotes can be great, they can also hurt your brand.
Before you start freaking out, I post them often — so you will want to keep reading.
There are some great quotes out there – and with the meme and GIF revolution, you can group them into this post topic too.
In other words, they’re not all bad but need substance.
Quotes, Quotes and more Quotes
These are a few areas I want to tackle with you today in this post;
- When using quotes is appropriate (and when they’re not)
- The strategy that needs to accompany them
- What they are saying about you (and your brand)
- Where they are most effective
Before I dive into the list above, I want to make sure that I am transparent in why the title of this post reads as it does. After all, being motivational and inspirational is a great attribute of the network marketing profession, right?
The last thing I suggest is morphing into a David Downer or Negative Nancy!
However, the primary difficulty is simply posting a quote doesn’t equate to a solid content strategy.
I believe there is so much value and good you can put out there, and just throwing up a quote you might even call; ‘the easy way out. Take yourself back to grade school for a moment – when you were asked to write an article, book report or something of that nature.
You were probably asked to cover the; who, what, when, where, why and how, right? So please keep this in the forefront of your mind while you go through the ideology in this post regarding using quotes as part of your social media content calendar.
When is it appropriate to use quotes?
Let’s assume you have not posted any content for a few days. Then, you come across this great quote that resonates with you – so you post it. Of course, you’re hoping it will resonate well with your audience, and naturally, they will connect with you about your business.
Did you maybe find this to sound a little unrealistic?
Using a quote says very little, if anything, about you or your business. Simply sharing them may elicit some reaction from your audience – since it did with you – but then what? Perhaps they stick a like or a heart on it, and then? Then, they keep on scrolling.
I’ll dive more into this in the strategy section, but what I want to impress upon you is STOP making quotes the primary in your content strategy.
Your audience wants and needs more.
Let’s talk strategy.
Every social media post has a few components to it (or should); the intention behind the bar, what you hope the person will do after consuming it and how it plays into your overall content strategy.
Above, I discussed how quotes alone should not make up your primary content. Why? Because it says minimal if anything about you. A quote needs substance.
It’s great that it resonated with you, but how does your audience know that unless you tell them?
So guess what? TELL THEM!
You can take a great quote and take it to the next level.
Here’s an example;
‘I was scrolling through my newsfeed today enjoying my coffee by finding it tough to get moving. Do you know those moments? Well, then I came across this quote, and for some reason, it really spoke to me, and then I was up moving productive and loving life! So I wanted to share it in case it hit you the same way it hit me!’
You would share using your vocabulary and ensure that it’s authentic to you, but overall I think you get the idea. Take your audience on a journey with the quotes you share – this takes a filler spot in your content strategy to a solid post that you could plug into your calendar a few days a week.
The probability of you receiving engagement on this format sharing quotes is about 10X had you left the story together.
What are the quotes saying about you?
Without substance, explanation or clarity — they could be saying all the wrong things. But instead, I’ve seen this have the opposite reaction or emotion someone was after.
For example, if you are sharing what you perceive as an uplifting quote and someone else reads it as sad or someone who is hurting — this, unfortunately, can damage your message and your brand.
However, when you implement the abovementioned strategy, you deliver the ‘explanation’ by default. This is incredibly important to keep in mind when you are sharing or posting content.
Side Note: it is ALWAYS better to upload organic content to your page than to share from another. This doesn’t mean you don’t give credit where this is possible, but go the extra mile and recreate it on your imagery.
In addition, because so many quotes have evolved into memes, ensure that what you share aligns with your brand. This may seem obvious, but you would be surprised how much content I come across every day that leaves me asking myself, ‘what does that have to do with their brand?‘.
Do yourself a favor and ask that question before you hit ‘post.’
Where are quotes most effective?
If you have followed the suggestions in the first three topic areas, there is no right or wrong answer. Quotes can be super helpful in reaching your audience on different levels. However, make sure that you give people more than a one-liner a few times a week and call that your content strategy.
Generally, quotes make great filler content when you have packed a ton of value into the rest of the week/month. And if you are using them as a primary in your strategies, make sure you have answered the who, what, when, where, why and how (I appreciate the 5 W’s and the H may not apply to EACH post, but a great habit of starting is asking yourself with each post).
Another great place to share a quote or 2 is your Facebook Stories. This is an excellent piece of content to help create habits using stories without having to duplicate or recreate content all the time.
Lastly, since we know thousands of people are sharing the exact quotes every day, adding your spin, perspective, opinion or story behind it — will help you stand out from the rest.
After all, that is the goal, right?
When quotes hit all the bases, you create a perfect reason for people to want to reach out to you. And we know that the beauty of network marketing success is all about relationships!
Let me know if posting quotes is part of your content strategy.
Need help with your content calendar in general? Check this out.
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