Powerful Storytelling Techniques For Network Marketing
I wanted to dive more into the narrative and powerful storytelling techniques in this post. A previous post touched onto them a little bit through the use of social media marketing (you can find that post here). There are two (2) sides to this;
- Learning how to tell your own story and,
- Using storytelling and/or narrative posts on social media
Although both scenarios can involve your own story, it is more so about the context. Or, the stage you set. When you are learning to master telling your own story, it is often with intention to inspire someone else to take action. It makes you relatable – ‘If you did it, so can they‘.
Telling your own story can be specific to the opportunity you are getting prepared to present, or are presenting.
A great format to developing your own story might look like this;
- Who are you? You might share a little about your career, your family, a few tidbits on who you are.
- Why were you looking for a network marketing or direct sales business? Or were you?! Perhaps it was the journey to additional or supplemental income. It might have looked like a great social time, or to be around motivated people.
- How were you presented with this business? Why did you join?
- What results have you seen thus far? (or hope to see, on track to see)
- What are you most excited about?
Keep in mind that sharing your story is far more effective, in my opinion, in a conversation. Powerful storytelling shouldn’t come from note cards! It, should be crafted in such a way that it isn’t simply you going through a checklist of things to say. Notes might be a great way to get you started, but remember, authenticity is important. I don’t encourage you to script the answers verbatim.
Talking about yourself can be hard – I get it.
But, this is a people business. You want people to connect with who you are. It creates an unspoken established trust, helps people feel confident to reach out to you if needed – maybe tell you things they may not otherwise have told you.
The goal is to make the other person feel connected to you. This, will allow you to connect with them. being transparent and being authentic are imperative to building your network marketing business. We are in the business after all of, relationship marketing.
Sarah Robbins in her book ‘Your First Year in Network Marketing’, shares a great example of using the above techniques to create your story;
‘I was a teacher by trade, looking for extra income as my job stability was really suffering from the economy. My friend Kris introduced me to the business. What initially attracted me was the ability to supplement my income in part time hours, around the needs of my family and classroom.
In very part time hours I have been able to supplement my teaching income. And with my growing business, I’m on track to match my teaching income by the end of the year. This business is providing me the security that our family needs, without having to worry about budget cuts.’
Notice how it became more of a dialogue than a checklist? This is far more welcome and in turn, inviting to your prospect. They are more likely to want to tell you more about them – and may even relate to the few nuggets you shared about income.
Facts tell. Stories sell.
I’ve said this, you’ve heard this. And yet, when people get into the industry of network marketing they try to reinvent the wheel. Or get so caught up in the close they forget the basics. The basics, matter.
Let’s shift gears a bit now.
Powerful Storytelling Techniques for (network) Marketing
Building your social media marketing efforts around stories helps you stand out from other brands, or other people selling the same thing. Social media and technology allow us to document our lives at an astounding pace. From baby books or photo albums to several gigabytes of photographic memories spread across Facebook, Snap Chat and Instagram.
We have come a long way.
As consumers, we’re sharing and creating many new stories every day.
As a business, you should be wondering how you can stand out from the crowd. How do you create content that attracts more visibility than others, using the same platforms as you?
The keys to powerful storytelling are to choose a clear message for your audience, select the right platform as your central storytelling hub and be authentic. In a recent post, we also spoke of using images. Tell a story with one instead of just posting it and hoping the viewer connects with it.
Strategic and powerful storytelling has been enlisted to change attitudes and behaviors. The most successful storytellers often focus listeners’ minds on a single important idea and they take no longer than a 30 second Superbowl type spot to forge an emotional connection.
Storytelling may seem like an old fashioned style today — and, you would be right, it is. That’s exactly what makes it so powerful. Life happens in the narratives we tell each other. A story can go where quantitative analysis is denied access: in our hearts.
Lastly, whether this be our first time meeting, or we have come to know each other well my own story is one that although it continues to evolve –
It is one that shows whats possible.
From the time I turned one, all I ever wanted to do was play baseball. I worked hard to get drafted. And, I played in the minor leagues for about eight (8) seasons. Living out my dream.
Little did I know, halfway through my professional career, after meeting my wife and having our first child, that dream would begin to shift, as I was introduced to something that changed our lives forever.
I was a new dad with a big vision for our family. I enjoyed every possible moment with them, which made our off-season lifestyle extremely difficult.
During the off season, I worked steady 60+ hour workweeks out of town to support my family. To say I hated it was an understatement, and I knew something needed to change.
By sacrificing a few evenings during the typical prime-time TV watching and weekend nights out, I was able to start building a business on the side. That decision and work ethic eventually led to me walking away from a baseball career and high-paying job in the oil industry.
I was FINALLY able to take advantage of what mattered most to my wife and I. That was, pending as much quality time with my family as possible, without having to stress about income.
Data can persuade people, but it doesn’t inspire them to act.
To do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.
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