Powerful Storytelling Techniques For Network Marketing
This post focuses on narrative and powerful storytelling techniques for network marketers. A previous post touched on them a little bit through social media marketing (you can find that post here).
There are two sides to this;
- Learning how to tell your own story and,
- Using storytelling and/or narrative posts on social media
Although both scenarios can involve your own story, it is more about the context. Or the stage you set. When you are learning to master telling your own story, it often intends to inspire someone else to take action.
It makes you relatable – ‘If you did it, so can they.
Telling your own story can be specific to the opportunity you are getting prepared to present or are presenting.
A great format for developing your own story might look like this;
- Who are you? You might share a little about your career, family, and a few tidbits about who you are.
- Why were you looking for a network marketing or direct sales business? Or were you?! Perhaps it was the journey to additional or supplemental income. It might have looked like a great social time or to be around motivated people.
- How were you presented with this business? Why did you join?
- What results have you seen thus far? (or hope to see, on track to see)
- What are you most excited about?
Keep in mind that sharing your story is far more effective, in my opinion, in a conversation. Powerful storytelling shouldn’t come from note cards! It should be crafted so that it isn’t simply you going through a checklist of things to say.
Notes might be a great way to get you started, but authenticity is essential. I don’t encourage you to script the answers verbatim.
Talking about yourself can be challenging – I get it.
But, this is a people business. You want people to connect with who you are. It creates an unspoken established trust and helps people feel confident to reach out to you if needed – maybe tell you things they may not otherwise have told you.
The goal is to make the other person feel connected to you. This will allow you to communicate with them. Being transparent and authentic is imperative to building your network marketing business. We are in the industry, after all, relationship marketing.
Sarah Robbins, in her book ‘Your First Year in Network Marketing,’ shares a great example of using the above techniques to create your story;
‘I was a teacher by trade, looking for extra income as my job stability was suffering from the economy. My friend Kris introduced me to the business.
What initially attracted me was the ability to supplement my income in part-time hours around the needs of my family and classroom.
In very part-time hours, I have been able to supplement my teaching income.
And with my growing business, I’m on track to match my teaching income by the end of the year. This business provides me with the security our family needs without worrying about budget cuts.’
Notice how it became more of a dialogue than a checklist?
This is far more welcome and, in turn, inviting to your prospect. They are more likely to want to tell you more about them – and may even relate to the few nuggets you shared about income.
Facts tell. Stories sell.
I’ve said this; you’ve heard this. And yet, when people get into the industry of network marketing, they try to reinvent the wheel. Or get so caught up in the close that they forget the basics—the basics matter.
Let’s shift gears a bit now.
Powerful Storytelling for Network Marketers
Building your social media marketing efforts around stories helps you stand out from other brands or people selling the same thing. Social media and technology allow us to document our lives at an astounding pace. From baby books or photo albums to several gigabytes of photographic memories spread across Facebook, Snap Chat and Instagram.
We have come a long way.
As consumers, we’re sharing and creating many new stories every day.
As a business, you should be wondering how you can stand out from the crowd. How do you create content that attracts more visibility than others, using the same platforms as you?
The keys to powerful storytelling are choosing a clear message for your audience, selecting the right platform as your central storytelling hub, and being authentic. In a recent post, we also spoke of using images. Tell a story with one instead of just posting it and hoping the viewer connects with it.
Strategic and powerful storytelling has been enlisted to change attitudes and behaviors. The most successful storytellers often focus listeners’ minds on a single important idea, and they take no longer than a 30-second Superbowl type spot to forge an emotional connection.
Storytelling may seem like an old-fashioned style today — and, you would be correct, it is. But that’s precisely what makes it so powerful. Life happens in the narratives we tell each other. In our hearts, a story can go where quantitative analysis is denied access.
Lastly, whether this be our first time meeting or we have come to know each other well, my own story is one that, although it continues to evolve –
It shows what’s possible.
From the time I turned one, all I ever wanted to do was play baseball. So, I worked hard to get drafted. And I played in the minor leagues for about eight (8) seasons. I was living out my dream.
Little did I know, halfway through my professional career, after meeting my wife and having our first child, that dream would begin to shift as I was introduced to something that changed our lives forever.
I was a new dad with a big vision for our family. I enjoyed every possible moment with them, making our off-season lifestyle extremely difficult.
During the off-season, I worked steady 60+ hour workweeks out of town to support my family.
I hated it was an understatement, and I knew something needed to change.
By sacrificing a few evenings during the typical prime-time TV watching and weekend nights out, I was able to start building a business on the side. But unfortunately, that decision and work ethic eventually led to me walking away from a baseball career and a high-paying job in the oil industry.
I was FINALLY able to take advantage of what mattered most to my wife and me. That was, pending as much quality time with my family as possible without stress about income.
Data can persuade people, but it doesn’t inspire them to act.
You need to wrap your vision in a story that fires the imagination and stirs the soul.
How can I help you refine your storytelling?
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