Posting Tips for Facebook and Network Marketing
How would you react if someone handed you a ‘must know‘ for all things related to Facebook and your business? What would you do with it? We would bet most people would read it but few would actually implement. And, it is for this very reason that some crush this industry and others do not. The difference in those making it happen and those who aren’t, is a decision. So, in this post we are going to give you our top posting tips and it’s up to you what you do with these nuggets.
We are going to do our best to keep this info as clear as possible. And, we’ve set this up similar to a question and answer as we felt this was the best format for this!
We would love to be able to pour it all out there but we are always conscious of not overwhelming our readers too. So if you do find this information helpful make sure you let us know in the comments and we will work on getting you even more goodies.
(Depending of course when you are reading this, this content may already be available)
First, should you even bother with Facebook?
How do we put this in a way that gives the most clarity …
ABSOLUTELY and WITHOUT QUESTION!
How did we do? Facebook is the exact platform that we were able to go from minimal (or no) success in network marketing to a six-figure income based solely online. And although we are no longer active in the network marketing space as distributors, all of those we work with in our free community and those in our exclusive ones are network marketers. In addition (since we’re on the topic) all of our private coaching clients are also, network marketers. Some to the tune of multiple six and seven figure careers.
So, we believe that Facebook is the primary platform for this industry. Although we play a little bit on platforms like Instagram, LinkedIn and Pinterest … there’s nothing quite like Facebook.
Few fun Facebook facts:
- It remains the most popular social media network – by far – in 2018
- Facebook’s 2 billion active monthly users currently account for over 42% of all social media visits in the United States
- 1.45 billion people use Facebook every single day
Read those stats again if you need to. Especially on the days you feel like ‘there’s no one else to talk to’ or, ‘my industry is saturated‘.
Q: What are the best posting tips for days of the week?
The best days if the week to post are Tuesday through Saturday, but Wednesdays have slightly higher engagement rates for business related things.
Which, is interesting to us because until 2018, many reports indicated that Thursdays were the best days to post content, but current research shows something a little different. However, Thursdays continue to hold strong on strongest days of the week for engagement but business and brands are leading the way with Wednesdays.
Q: What are the best posting tips for time of day for written content?
Between 10:00 a.m. and 11:00 a.m. are the best times to post content on your Facebook. As mentioned above, the day may vary slightly if you are using your personal page (recommended) versus a business page.
Side Note: Unless you are earning 6+ Figures in your respective business we do not recommend a Facebook Business Page. You do require an ad budget of some sort (and even someone to admin and run it for you) to play in this space. So keep that in mind before opening one up!
The second best time for posting on Facebook is anytime between 9:00 a.m. – 2:00 p.m. Tuesday through Saturday. Sundays and Mondays also have high engagement rates, but they are slightly lower than the other days.
Quick Business Brand Fact: Valuable content posted by larger brands (whom we obviously learn from) during the 9am and 2pm time slots, brought in 50% of ALL their interactions.
The third best posting time on Facebook for 2018 was/is 8:00 p.m. – 9:00 p.m. on Thursdays. As a result of larger brands not posting beyond 5:00 p.m. through the week, 8 p.m. – 9 p.m. may be an excellent opportunity for smaller brands (you) looking for a higher engagement time period without the same competition.
*When we refer to ‘competition’ we are referring to those who are crushing it with online sales. Thus, when you post outside of their time but within peak times – those credit cards are still in audiences hands. Why shouldn’t they spend it with you?
Q: What are the best posting tips for time of day for images?
Believe it (or not) there are metrics for everything! And what we think you will find when we get through all the types of content is that you could craft a brilliant content calendar to fit both the best posting tips and your audiences ‘availability’.
The best time to post images is between 10:00 a.m. – 11:00 a.m. And, the second best time to post images is between 1:00 p.m. – 2:00 p.m. Staying as close to 1:00 p.m. is ideal because after 2:00 p.m. there is a drastic decline in engagement. The third best time for posting images on Facebook is between 3:00 p.m. -4:00 p.m.
Last and certainly not least is the worst time to post images is after 6:00 p.m. and before 8:00 a.m.
Now, please remember these are all things related to brands and business. So when it comes to curiosity posting or sharing images of your family, etc. These time slots may very well vary. But, test a few things out and see if it may be the tweak you needed!
Q: What are the best posting tips for uploading videos and Facebook Live?
By now, you are probably aware that there are huge differences in uploading pre-recorded videos and those of Facebook Live. So, although we recommend Facebook Live over pre-recorded videos if you are not doing Lives yet (start!!) at the very least use videos in some way through your content strategy.
The top time to post videos on Facebook is between 12:00 p.m. – 1:00 p.m. Coming in second is between 9:00 a.m. – 11:00 a.m. And, the worst time to post videos is between 2:00 p.m. -3:00 p.m. and after 10 p.m.
Facebook Live times will vary and are based almost completely on your audience. Our primary suggestion for you is to dance with a couple times and see which translate best. You should ‘test’ these time slots consistently for 30 days minimum before making adjustments. Audiences love consistency and it has shown that those who are consistent with days and times for their broadcasts see much larger engagement results.
Final Nuggets on Posting Tips
Always follow your 80/20 rule. Just because a business post received a ton of engagement doesn’t mean you slide in another. The process leading up to that is more than likely found in the 80% section.
Consistency with written and video content is key. Your friends and followers will come to expect to hear from you – this is powerful. And think about it there are a ton of people who watch our stuff and we have no idea because they don’t engage. How many times have you received a message or met someone who says ‘oh my gosh I love your stuff I look for it everyday!‘.
Meanwhile … you didn’t even know they were seeing it let alone looking for it, right?
Always under promise and over deliver with your content. Give people a reason to want to come back and see your stuff day after day. You want to be that ‘see first’ person on their newsfeed right? Consistency, value and engagement from you will help that.
If this was helpful please let us know in the comments and we will return soon with more of the ‘must know‘ for all things Facebook!
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