How To Build Momentum in Network Marketing
Trying to build momentum in network marketing? This blog post is designed to help you do a few things; recognize momentum, strategies on how to create it, and ways to help you sustain it.
It is possible, that momentum in network marketing is like the be all and end all. It’s not always easy to build, it’s a rush while you’re in it, and it can be easy to lose. So let’s start from the beginning…
What is momentum in Network Marketing or Direct Sales?
Companies, go through four (4) different phases of growth;
- Formulation Phase
- Concentration Phase
- Momentum Phase
- Stability Phase
… and with that, there are two different types of momentum when it comes to your business
- Company momentum
- Personal momentum
‘Coach Fryer, what’s the difference?’ Although there is no sure way of being able to tell when a company will reach momentum, or how long it will last, once a company has secured a desired number of leaders, and the T’s were crossed and I’s were dotted in the formulation and concentration phase – the company will likely experience some explosive growth.
It’s possible that momentum in network marketing can last one or two years, but it’s possible to extend beyond that providing the right foundation was in place to start with.
It is often during this phase that millionaires are born, and providing those leaders know how to sustain personal momentum in their business (and team’s) the duplication effect can be outstanding.
So let’s talk about personal momentum.
Personal Momentum in Network Marketing
Picture when you first started your business, you likely made some type of list of people to contact first often referred to as hot market or warm market – you likely made some sort of plan with your sponsor, or upline leader (if you were lucky) which included plans to execute it and a timeframe to do so. What is important to remember is the actions you do now, will pay you next month (or week depending on your compensation plan).
There is a common saying in the industry, ‘work your first week of the month like you work your last week’. Does that resonate with you? Can you related to the shift in urgency from the first to the last?
The key to momentum is consistency.
Make a plan and execute it. Time frames may vary – minimum three (3) weeks is recommended but we often see them extended to runs like, a 90 day run (probably the most common time frame spoken of). The trick to that is though, pick a time frame you will stick to.
You want to be realistic.
These daily actions you implement will start your first wave of personal momentum in network marketing. With a minimum of three weeks, this should be enough time to create a habit – your plan will start to become part of your every day.
Assuming that prospecting is part of your plan (and I assure you it should be), be mindful of where you are prospecting. Keep in mind the process of prospecting will vary from one avenue to the next – especially online, your leads are endless but the relationship may take a little bit more time, and all worth it.
An important note I want to make sure I mention is, do not focus on your results while creating the momentum. Put your head down and get to work on your routine and consistency. There will be plenty of time to evaluate and adjust once your time commitment is approaching the set out time, and ready for renewal, but until then do not scrutinize every step of the way.
What will show as a huge gain one day may not the next, and that’s where the buzz killer for momentum often lies. The last thing you want to do while you are creating momentum in Network Marketing is fall victim to yourself.
As always, if you got value from this information, please comment below and share on social media and with your teams.
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