Debunking Social Media Marketing Myths
We can’t escape social media, right? In today’s day and age it doesn’t matter what you are doing in business, social media plays a part. Whether you are a large brand using Facebook ads and influencer marketing or, you are a brand new network marketer or small business. Regardless of your business situation – social media marketing is important. What does matter however, is how you are using it. In this post, we want to work on debunking social media marketing myths. In fact, it’s probably very overdue!
Think about when you first started in your business – throw a post up about your company and everyone will join, they said. Open a business page and orders will be flying in, they said. Don’t worry, you will be making 10k by your first month, they said. Create accounts for every social media platform and you will have billions looking at your content, they ….
You get it. So, let’s dive in.
Debunking Social Media Marketing Myths
Myth #1 – Social Media Marketing is only for Millennials
We often hear that social media platforms are not designed for the ‘older’ marketers. Chances of their target audiences and potential prospects just aren’t there. Where we hear this most often, is when people start to venture into attraction and/or cold marketing techniques.
Guess what? The average Facebook user in the United States is 40.5 years of age.
Whereas, Instagram users average age is between 26 and 34 years of age. And, on Twitter (one of the least talked about platforms!) the average age is 36-44 years of age. Presently, the only real ‘millennial’ platform is Snapchat with an average age range of 18-24 years of age. Additionally, a 2017 stat showed us that 50% of users between 55-64 are on social media.
Now, why do these facts matter? Well, they matter because knowing the age demographic of the platform and its audience can help you create content that is relatable to those ages. Search common problems in those ranges, and develop your solution.
Myth #2 – Join Every Single Social Media Platform
This isn’t only a social media marketing myth but doing this could potentially hurt your business. Let us explain; time management and consistency is among some of the top business struggles network marketers and small business owners face. So, when you spread your limited time across platforms that you may know ‘little’ about (other than to scroll, like, double tap, etc) your business will not move forward.
Not to mention, the likelihood of ever being able to maintain multiple platforms, effectively, is unlikely.
In our humble opinion, you can build a network marketing business (or other small business) to 6+ figures a year, without ever having to leave Facebook. We know this, because we’ve done it. Start with one, learn it, master it, then expand. Don’t rush the process! Unfortunately, this continues to be among the top social media marketing myths and we encourage you to stay focused.
Myth #3 – Go Hashtag Crazy, Guaranteed ‘Likes’
In an effort to debunking another one of these social media marketing myths we want to share this simple fact: using hashtags, actually have a strategy. Sure, you can use the max (30) number of hashtags on your Instagram posts, but not sure how effective ‘auto likes’ are for your business. And when it comes to Facebook max 2-3 hashtags is plenty.
There are some great sites out there that we’ve mentioned in a previous post (here) about using hashtags for your business. The key, is when you are sharing them that they are relevant to your business. We know that hashtags like #Love, #Sky, #Instagood and so on, generate a ton of uses … but this doesn’t mean it’s going to help connect you to your ideal prospect. In fact, the competition alone is so high on those hashtags that it’s probable that they won’t even be seen.
If you are wanting to use hashtags, invest the few minutes in using ones that are relevant to you, and your business. Anything else is wasted.
Myth #4 – Social Media Marketing Analytics and Metrics aren’t Important until you are Big Business
This could not be further from the truth! If anything, it’s small business and network marketers who can benefit the most from these numbers. Goals need measurable numbers. After all, how else can you gauge if your efforts are working without something to measure it against? We get it even the words analytics and metrics can be scary – so start small.
You should always be tracking what is working and what isn’t in your content. For example, if you post a business post on Facebook about your company, etc (billboard like), and it receives 1 like and a comment from your sponsor — those metrics tell us it wasn’t an effective post.
Whereas, if you create a solid curiosity post, using the right length, images and call to action — and it generates 25 likes, 40 comments and a few shares …
Those metrics tell us you’re onto something.
Metrics and Analytics should be monitored regularly and always on consistent content. The example above between the 2 posts was a starting point. We encourage you to document and monitor your content for at least 2 weeks of consistent content at a time. Typically, businesses evaluate every 90 days but in the beginning it’s encouraged to start smaller. So, why do we think it’s even more important for small businesses? Because it allows you to gauge where you can scale. It shows you where you can allot more of your time and efforts. It sets the right foundation and helps you build and grow accordingly.
Final Thoughts on Debunking the Social Media Marketing Myths
Awareness. Follow or take advice from those who have been (or are) where you want to be. And, this couldn’t be more true in the industry of network marketing. There is a whole lot of noise followed by minimal action. Or, traditional marketers still unsure that social media marketing is even a ‘thing’. (we happen to think it is very much a ‘thing’!)
If there is anything we hope you take away from this our social media marketing myths post today, it’s this;
- pick a focus
- refine your skills
- execute consistently
Pick one platform geared to your audience, create the content, lay off on being hashtag King or Queen and always measure your efforts.
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