How to Leverage Facebook Groups for your Business
If you have ever wondered how to leverage Facebook groups for your business, you’re in the right spot. This post is geared towards leveraging existing groups — that you do not admin. The goal is never to spam those groups but instead, use them as a great opportunity to share your expertise.
If you manage your own group, or have in the past, you know how frustrating it can be for others to spam their content, right? So, keep that in mind when you’re contributing outside of your own communities.
I would suggest choosing 2-3 Facebook groups that you are apart of. Ideally, these groups have some engagement and relevant areas that you can help provide value on.
There are right ways and wrong ways to leverage Facebook groups and the first place you want to start with is the rules sections of the groups you are looking to leverage. Get clear on what the expectations are of the admin(s). It’s like visiting someone else’s home … and you are the guest.
Be mindful about the group description too. See, in order to leverage efficiently and effectively, you want to make sure you are giving the community what they want, right?
Get clear on the group messaging and deliver on that!
See, the goal is not to hijack the group (that never goes over well!) instead, it’s to help provide valuable content where others will look to you as a great resource. It’s from there, that people will often check out who you are so having a completed profile is super important.
Let’s assume your business is related to fitness. And, because of your interest in this industry you are already a part of a few communities. Take some time and audit the group content; posted by admin and content posted by its members.
Take note of 3 primary things;
- the questions people are asking
- what are their challenges are
- where can you add value
Almost always, you can become an important influence in these groups by answering existing questions in the comment sections without ever having to make a post. The assumption is often that we have to create these value packed posts where the truth is, you are far more likely to make an impact through a quality responses.
Learning how to Leverage Facebook Groups is a Game-Changer
Being genuine, and offering something to the community, is a great way to showcase your knowledge and expertise. Now, if you are choosing to also add value through posting your own content in these groups, be sure that it is not a self-promotion.
Always lead with value and end with a question. This is slightly different than content on your own page where you’d likely include a call to action (CTA). Your primary goal when you are a guest in someone else’s group is value.
Leading with value will lead to people wanting to become part of your world, anyways — so play it smart.
I am sure it can be tempting wanting to drop a link or suggest people join ‘your group’ but fight the temptation. When you establish yourself as an authority in the space, your audience will do all the recommending you need, for you.
Collaboration over competition wins every single time.
Ask yourself this; where can I add value today?
Lastly, keep these 4 reminders close before jumping in head first;
- Don’t self-promote – Ask questions and give answers without explicitly mentioning your business
- This is a long-term strategy – Do not expect to build up your business overnight
- Be consistent -Visit the groups you chose consistently. Visibility is important
- Be confident- You are an expert, and you have something to offer (just remember to stay humble)
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