How to Discover your Ideal Customers and Clients and Why this Matters
Have you ever spent time thinking about who you need to connect and engage with on social media? If not, you should regardless of the type of business you’re in. Why? Because it’s about being able to see past the obvious. It’s about discovering and determining who you ideal customers and clients are.
Who is interested in your product or service? Is there anything unique that appeals to a certain audience profile on social media? Then, think about the next level. Who those people might be associated with.
Word of mouth marketing is a powerful thing.
And, it is imperative among social media users.
So, connecting with those that are connected to your target audiences is worthwhile.
Now, think about who these people are;
- Which industries they work in?
- What they like?
- Do they read books, listen to audios?
- What motivates them?
- Age ranges?
- Personality traits?
- Where do they hang out?
You may uncover some of the less obvious people too. Those that could be great for you. Keep a record of this — a spreadsheet, notebook, etc. – and make sure you review and update it, adding others as necessary.
Please keep in mind this isn’t meant to be a contact list like you may have been asked to create when you first started your company. This list is to help you identify where your ideal customer, colleague or team member exists.
Create a demographic list for your Ideal Customers and Clients
The first step to discovering your ideal customers and clients is knowing who they are outside of social media. Figuring this out can be done by creating demographics profiles – profiles containing information about your customers’ age, gender, income bracket, and more.
You will want to create at least two demographic profiles:
1) Your current customers and/or clients
2) New customers and/or clients you’re trying to draw in
If your product or service appeals to many different groups of people you will want to create several profiles (try to stick to 1-3 max). For example, if you are doing a Facebook Live you can begin to cater your delivery to an audience profile you have developed through this research.
The more details you include in your audience profile – the better.
Your Current Team, Clients and/or Customers
Consider reaching out to your best customers and clients and ask if they are willing to participate in a short conversation with you. This may be easier on the telephone, but a Facebook message or email may suffice. Be prepared with a list of questions, but don’t be afraid of letting the conversation take new directions.
As a result, it might lead to some new ideas!
This may feel awkward at first — most new things do, right? Remember, people like to feel heard. They enjoy giving their opinion or thoughts on experiences, products, services, customer care, etc.
Your Ideal Customers & Clients
Consider this example: If you sell an all natural cleaning product, your current customers might be moms, but you might want to reach young professionals.
- 1. List everything you already know about them
- You probably already know a few things about them. Everything you can think of should go into the avatar. Even those things that feel like they ‘won’t’ make sense — include them too. (they may make sense later)
- 2. Research, research, research
Fun Facebook Facts to Consider
Here are the most important Facebook statistics for entrepreneurs:
- Facebook has 2.01 billion unique monthly visitors
- 83% of women who use social media use Facebook, versus 75% of men who use social media
- 75% of Facebook users spend 20+ minutes on Facebook every day
- 63% of seniors aged 50-64 who use the internet are on Facebook, as well as 56% of online seniors over 65
This suggests a couple things; Facebook is not a millennial world. Yes, of course they are on Facebook, but they are also very present on platforms like Instagram, Snap Chat and Tik Tok. However, the age 35 and up demographic can more than likely be found on Facebook.
And, knowing that small fact alone — can make a huge difference in the information you share.
Decide the Best Types of Content for your Social Media Audience
It should be no surprise that every type of content works better for some audiences – and some social networks – than others. Once you have figured out where to be, you need to develop some rules for how your brand will deliver on that platform.
I do want to note however, that Facebook has proven time and time again to be a solid platform for entrepreneurs and those looking to make an impact with their business. Mastering this platform alone, could generate a 6+ figure income.
The Number One Rule — Provide value
Your social media content should build your reputation and develop a relationship with your ideal customers and clients in your audience. You want to earn their trust and respect and, every post should give your social media audience something of value, and promotional content should be limited.
Focus on the Effectiveness
One of the most common mistakes entrepreneurs make with social media, is focusing solely on increasing their likes and followers.
We call these, Vanity Metrics.
Sure, they make you feel good, but they don’t actually mean much for your business. An actively engaged social media audience is about quality, not quantity.
Here are some of the metrics you should actually be tracking:
- Average number of comments on each post
- Subscribers to your email list (if you are creating one)
- Leads (filling your funnel)
- Sales (obviously!)
Closing Thoughts …
The social media world can change at a fast and even alarming rate and, you need to adapt your social media strategy to fit the changing times. Each plan should be individually created for its effectiveness – using some of the items discussed herein – and your overall social media strategy should be revisited once a year (at minimum).
Therefore, you also need to pay close attention to changing content and demographic trends on social media. If your target audience is moving to another network, you need to know.
If a new type of content will improve your effectiveness on social media, you need to know.
Who are your ideal customers and clients? Let us know in the comments who you serve and you never know who may be ‘here’ looking for YOU!
Seeking more social media training to help grow your business?
Feel free to join our FREE Facebook Group Today!