Your Name is a Brand | A Huge Brand Asset
The online world and doing business as such, has changed tremendously over the last handful of years and, personal branding continues to play a crucial role online. Having a strong personal brand can do so much more for you than attention or a new rank advancement. Recognizing that that your name is a huge brand asset, adds credibility to your name, spreads faster among entrepreneurs, and speaks to credibility with your audience.
In business, people aren’t buying products, but into people.
With the personalized side of social media, it is easier to be won over by someone’s personality rather than their marketing expertise or strategy. A person that is likeable, genuine and confident will be able to sell almost anything.
When you start to recognize and appreciate how important your brand is — rather than that of your company, the proof will be in the results.
A Brand Asset?
First things first: What is a brand asset?
It’s best to think of your name as a brand asset that ties together all tangible and intangible elements that shape the;
… of a company/team developed over time and, across situations as consumers and team mates interact with your idea or business.
Personal branding is powerful, right?
Like Tim Duncan and Derrick Rose in the Foot Locker commercial or, Justin Timberlake in the Pepsi one — It acts as a form of credibility for those brands. If you are a selling a product or service, the personal branding is important. And, this can also be extended through your team.
Your team is an extension of your brand – a brand asset. So, what does your brand say about you? Not the company … but YOU.
Make sure your team knows how important personal branding is and, encourage them to view their name in a similar light. When people begin to take ownership of their name being a huge brand asset, how they behave online follows suit.
Meaning, with acknowledgement comes responsibility.
With responsibility comes professionalism, and so on.
Your Name is a Brand
Your name is a brand and you should treat it as one. When you are building your personal brand online there is a right and wrong way of doing so (like anything). Knowing the difference can boost the credibility of both yourself and that of your company indirectly. A lot of people (especially on social media) think that constantly boasting and publishing their achievements and skills is the best way to do this.
And while we think it is totally OK to promote yourself, in my opinion it is valuable if you can show people directly how great you are and what you can do through your content versus you having to say so.
Think: Actions speak louder.
Rather than posting Facebook updates of how cool you are and how great your following is online, why don’t you write a strategy or a long detailed post explaining to others how to build a following. Additionally, rather than posting a photo of your top producer each month on your page, why don’t you create a post explaining which strategies they used to improve their sales online.
Same end message, different process.
Deliver Value on a Consistent Basis
One way to get started with building credibility around your personal brand online is when you publish valuable content on a consistent basis. You can do this on your own page, story or a variety of social media channels. The bottom line is that it can open many doors for you and in turn, your business.
If you care about your personal brand online, find ways to improve it. In doing so, it will portray you as a dedicated, passionate, and committed person that others want to work with.
Your name is a huge brand asset so it’s important that you start building it like one. Become the expert in your niche and build authority around your name.
It will pay off.
And, if you need help in getting started definitely reach out … I’d LOVE to help!
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