Follow-Up Strategies for your Network Marketing Business
You are no stranger to the sentence; the fortune is in the follow-up, right? And yet, this continues to be one of the most underused skills in our profession. It is as though we are under the strange impression that everyone has us at the top of their priority list. Think about that for a moment. You are the one after something (a sale or sign up), however, it is your belief that others should be following up with you instead. In this post, we want to share with you some of our best follow-up strategies.
Somewhere along the way, we went and decided that we were super important people. Far more important than other things our potential prospect may have on the go. And so, in today’s post, we want to cover how to follow-up effectively. These are strategies used by many successful leaders in our profession – don’t hesitate to follow their lead!
The invitation may be to an opportunity type meeting (on or offline), a business presentation call, a video or any other resource you or your business use for exposing others to your business.
Follow-up Strategies to use with your Invitation
For the purposes of this post, we will assume that you have already ‘mastered the invite’ and you are now at the stage of what do I do next?!Maybe it’s confidence or self-limiting beliefs that give us such grief in this stage but please, stop assuming because you haven’t heard from someone after watching a video that they’re not interested.
That they haven’t been at home every night, praying for something just like this.
Especially, when you have not set the follow-up directly out of the invitation. In some ways, the follow-up is not only holding you accountable to check back in with your prospect, but also, applying some healthy pressure for them to follow through with the invite in and of itself.
How you approach this can dictate where things go after the exposure. In fact, it may even dictate if the exposure happens. The last thing you want to do is come across salesy or pushy before the ‘reason for the invite’ even happens. But at the same time, you want to remember that this is a business … and treating it as such does mean putting some urgency on the potential prospect to follow through.
Consider using a script something along these lines;
— you’re going to have a lot of great questions, and I would love to be able to follow up with you when they’re fresh in your mind.
This isn’t salesy, it comes across that you are being mindful of their needs/wants, and it is creating a timeframe in which you know (or can at least assume), the other person will follow through. Why? Because naturally, people don’t like to let other down, right? And if they feel that if 8:00 p.m. rolls around and you haven’t watched the video, yet they’d be letting you down, use that.
And so, guess what your next steps should be?
Set the follow-up and follow through.
Staying Organized with Follow-up Strategies
Organizational skills are a definite asset (or must) in any business. However, we have found that this can vary from person to person. Specifically, when it comes to using digital tools are the old-fashioned pen to paper type approaches. One of the biggest questions we’re often asked is ‘what planner is the best one out there for network marketers?’
Here is our answer each and every time …
It doesn’t matter what planner you use. What matters is that you have the one that you will use — consistently.
Something you might find helpful in staying organized, is making notes in your calendar or planner on ‘where your prospects’ are at in terms of the sale or joining your business. Some people like to use a number system like 1 through 10.
- the number 1 meaning they’re not there now, but always remember to keep them as a contact because no often means ‘not right now.
- the number 10 meaning that they are ready to go – so don’t waste any more time, get them rolling!
Take note of things that matter to them. What excites them? Who or what do they love the most? Why would this business benefit them – jot down their ‘why’. If you don’t know these things, then you are still pretty early in the relationship and that’s OK. Continue to work on that and build these answers as you go.
Now, if they’re somewhere in the middle, don’t be shy to ask them questions like;
- what more do you need to know?
- how can I help you make an informed decision for you and your family?
Keep things simple.
No one likes to be sold, and no one likes to feel pressured, right?
If what you have to offer isn’t for them (right now), don’t jeopardize the relationship you are building for a sale. Keep doing what you do best, implementing those follow-up strategies and eventually this will attract them as time goes on. Actions speak louder, and being a true, genuine and authentic connection for them is the best thing you can do.
We are always in planting season.
Plant the seed and just keep planting. Harvest time will come, and based on how you nurture your relationships will dictate the outcome of that harvest. When we were actively building our network marketing business, before coaching, some of our best distributors took months – even a year – to join us. And we can say this with absolute confidence, worth the way.
Ask permission for the follow-up.
By asking for permission, they will remember that when you reconnect. This way, when you reach out the burden for the lack of a better word, is on them. They’ve said yes, and you are essentially doing what they said was cool to do.
People will appreciate that.
And always remember to ask for referrals. As we’ve spoken about before, referrals take cold market prospects right into lukewarm with a connection. Additionally, let’s assume that a referral ends up purchasing or joining your business – this is a great reference when following up with the person who referred them.
‘Hey Susan thanks so much for introducing me to Mary – she has partnered with me in business now and we are looking so forward to crushing this together!’
See how powerful that can be?
Without question, the fortune is in your follow-up strategies.
Ask yourself this question …
If you knew that it would take 3 years of nurturing a relationship with someone who eventually partnered with you would lead to millions in sales, would you keep going?
Of course you would.
What are some of your best follow-up strategies? Let us know in the comments!
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