Facebook Stories strategy

Creating a Facebook Stories Strategy for your Business

Ah, Facebook Stories. Although in my opinion one of the most underused marketing tools, the growth has not declined since its inception. And, definitely gaining more traction to keep up with its ‘competitors’ like SnapChat and Instagram. So let me ask you this; do you have a Facebook Stories strategy? If not, this is the post for you! And in the event that you do, I hope this will help elevate your game and help you create even more connections (and sales!).

“The way people create content is changing to be from text to photos and videos,” said Connor Hayes, product manager for Facebook Stories. “This is, in turn, changing the way they’re sharing with one another and interacting online.”

Why Developing a Facebook Stories Strategy Matters

Let’s get real here for a moment …

The organic reach on Facebook is horrid. Gone are the days we could throw a post or video up and it would show in all our ‘friends’ newsfeeds. We are working harder than ever to get our posts seen.

We’re doing things like;

  1. engaging more often
  2. more intentionally
  3. going to pages using the search tools to comment or love on posts.

We are putting in the work!

And, not that there is anything wrong with hard work but … having a Facebook Stories strategy I believe, is the game changer.

See, what’s unique about stories is that if someone wants to comment or engage with what you post, it is delivered to your messenger. Not only does this have them opening the door but allows you an opportunity to open a conversation.

A few things I strongly encourage you to use in your Facebook Stories strategy 

There are four different content formats that you can capture:

  1. Normal
  2. Video
  3. Boomerang
  4. Live

You can use Normal to take a photo by tapping the large white circle. You can also record a video on this setting, but you need to hold your thumb down to keep recording.

The video setting allows you to take videos without holding your thumb on the white circle. Facebook Story videos can last up to 20 seconds in length.

The Boomerang creates an animation from a burst of photos like a GIF.

To go Live on Facebook, just tap ‘Start Live Video’, and Facebook will notify your followers that you’re live.

Add Effects and Animations

Part of your Facebook Stories strategy, use animations and effects to help you create eye-catching and engaging content. A lot of these effects and animations react to your movements while you capture your content. But you can also add effects after you’ve captured content, just use the same method.

Create a Poll and/or Ask Questions

To create a Poll to your Facebook Story, all you need to do is take a photo or video and select the ‘polls’ sticker from the stickers icon. Once you have placed it over your content, you can then type your question and customize the answers for your viewers to choose between.

These are by far my favorite place for ‘watchers’ to engage. You can ask silly questions, business related, life questions, opinions or otherwise. Have fun with the polls feature!

Developing a Facebook Stories strategy is where I believe many business owners should be spending more time. The best part however? Is they don’t need to be perfect! These are an ideal way to show your Facebook friends behind the scenes or inside your thoughts. And, let’s be honest people are gravitating more and more to smaller snippets of content.

You can keep track of who is watching your stories and you could absolutely use these names as places you should visit on Facebook.

Are you using a Facebook Stories strategy in your business? Here is a post you may want to check out when it comes to its benefits (just in case you need a little nudge!)

Facebook Stories Blog to check out!


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