Maximizing the Stories Features on Social Media | Facebook
Facebook Stories more than likely started to feel like ‘one more thing’ to learn, right? Well, here’s the good and bad news. Yes, it is one more thing to learn (bad news) and yes, it is worth it (good news). In this post, we want to give you a few tips and tricks to help take the pain out of Facebook Stories Features — Especially for busy network marketers.
Now you know how to do it, should you do it?
Creating Facebook stories is time-consuming. A good story includes video, imagery, text, and decoration. If you want to make it good, you’ll need to do a bit of planning.
What’s the real benefit of all the Stories Features?
Facebook is the largest social network in the world, your prospect are there but it’s becoming increasingly difficult to reach them with your content. With all the newsfeed updates, even great content unfortunately doesn’t always reach your audience.
But stories still get seen.
Your story will appear in the stories feed at the top of the screen for your audience to see. In fact, you get this cool color circle around your profile photo too. This shows your audience you’ve posted something new! It could be the best way to re-engage a more, passive audience.
2. They are Getting To Know You
The days of sharp, expensive brands on Facebook are long gone. If you want people to engage with your business, you’re going to need to let people see more of the people behind it.
Stories give us the opportunity to show the behind the scenes, the people, the places, and all things in between.
3. You Can Share More Content (without being annoying)
Now, some people disagree on how often you should post to your Facebook profile. We believe that 3 posts a day is ideal and should be a great mix of business and personal.
The nice thing about stories is that you can share way more. In fact, you need (should) to update your stories multiple times on the days you choose to create them.
Ready to Maximize the Visual with Stories Features?
First and foremost, do yourself a favor and create a storyboard. This will allow you to have content ready to go (or at the very least ideas) so that you don’t end up spinning your wheels or wasting time playing around with the features.
Even using stick drawings and little smily faces to help you remember when getting ready to post.
Using a visual storyboard is the best way to expedite your stories content and, help you see the whole picture instead of things in little snippets.
We encourage you to use a combination of both images and videos.
An app we have recently started messing around with is called CutStory. Although this was originally designed for Instagram Stories, it has different stories features specifically for Facebook. And, condensing your videos happens to be one of them!
This will allow you to upload longer videos, piece by piece without an interruption in your story as it plays.
So good, right?
Also, you know we are huge Canva fans so make sure you take a few minutes to ‘pretty up your images’. Maybe it means adding a watermark, or logo you have. Or, perhaps it’s adding a frame or switching up the color scheme. Whatever it is, take a few moments to have the images all looking cleaned up to some degree.
And before we go one last powerful thing to really help you maximize the stories features. Have you ever considered that this visibility is available through both desktop and mobile? Not sure our friends at Instagram or SnapChat can say the same thing! It amazes us how many people are still NOT using Facebook Stories.
Don’t be one of those people!!
Overall, we would love to know are you someone using the Stories Features? Or, have any great tips we can start using ourselves? Let us know in the comments and we would love to check out your stories execution if that would interest you too!
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