6 Facebook Posts That Will Help You Crush Your Business
Do you find yourself tapped out of ideas? You know it’s beneficial to post regularly on Facebook but you feel like you’ve covered it all? In this blog, I’m going to give you 6 different ideas for Facebook posts that will help you, crush your business.
These posts will help you create a content strategy that is overflowing with ideas. Too often, we overthink the process. So, let me help you take the guess work out of what to post. And, what you may not realize is there are dozens of variation of Facebook posts that are each effective. The common trend among them all, is consistency.
6 Facebook Posts to help you Crush your Business
Telling stories, authentic ones, are always winners. They are an opportunity for you to share your personal journey, vulnerability, thoughts and experiences. Effective storytelling is one of the best ways to position yourself to be more relatable to your audience. Whether you be want to share a more personal moment about growth and overcoming obstacles – or, your business journey – they are each effective when stories are involved.
Keep in mind, you don’t need to give the whole story away with one post either. Consider spreading them out over a month even with weekly updates. These posts are especially effective when they are related to health and wellness journeys.
Action Tip: Create a timeline of events in your life that you want to share. Divide them into small points to share over several days. Match these stories with images related to the information you are about to share. And remember stock photos are not always effective on platforms like Facebook – this is a personal story, match it with personal images. But PLEASE make sure you are posting images that aren’t blurry or of poor quality. Most mobile devices have incredible cameras so using them is not a problem just take a few shots to ‘get it right’ if you need to.
#2 Share Motivational Pictures
Quotes and motivational messages are among the most shared content across all social media platforms. So, this tells us that many people are doing it, right? Knowing that, make sure yours are standing out. What I mean by this is share a brief sentence or 2 as to why the quote or message you are sharing resonates with you.
You will never, ever run out of these images to share. And, consider creating your own using a website like Canva – they have a plethora of templates to choose from and allow you to personalize the message you want to share as well.
Additionally, this is a great way for you to start getting consistent in your brand messaging. Find the fonts and colors you love the most – and use them often.
Action Tip: Avoid sharing motivational images or quotes you come across online. Take the extra few minutes to recreate them as your own. We know that organic Facebook posts are always given preference in the newsfeed anyways, right?
So use this as leverage to work on your brand and gain more visibility. Alternatively, save the image and repost as your own (keep credit where credit is due and avoid cropping out author names, etc.)
#3 ‘Caption This’
Have a great image (be it personal or one you came across) that could use a great caption? Post it up for your audience to see with a tagline that reads ‘caption this‘. These are typically dynamite engagement posts and can be quite entertaining. These images are best when they are thought provoking or, when they are ones that elicit a giggle.
Action Tip: Include in your Facebook post a sentence that includes ‘my caption is in the comments’. This indirectly tells your audience to check out what is in the comments and as a result, makes them more likely to engage with you.
#4 Create a Poll or Survey
When you are set to create a Facebook post, you are prompted with a few different features.
- Posts a photo/video
- Share a post
- Go Live
- Create a poll
… and so on.
Take advantage of these features! The best surveys (or polls) are ones people are almost guaranteed to have an opinion about. The great iPhone vs. Android debate is still a top one for example. However, you can also use these to generate a better idea of the things your audience likes or dislikes. Depending on the business you are working with/on, you can also cater these polls to tell you more about your ideal customer or team member. Think outside the box!
Action Tip: Check out what’s trending (Google will always tell you!) and create a poll or survey around that topic. This is a great place to start because people are already talking about it.
#5 Ask for a Solution to a Problem
#AskFB has become one of the hottest trending hashtags to ever exist on the platform. Consider posing a question to your audience that you want an answer to; what are the best vacation spots? how do you cook your burgers on the BBQ? Leave these questions open ended so that it opens dialogue with those responding. People love to help but more than that they love to share their opinion. Naturally, like your other content make sure it’s genuine – you want to ensure you are not just making Facebook posts that scream ENGAGE with me! You want to ensure you are keeping it alignment with who you are, and your overall messaging.
Action Tip: Always ‘react’ and comment on those who answer your problem. Even if it’s a simple thank you. This will keep the dialogue going and more than likely encourage others to join in on the discussion.
#6 Go Live, Seriously!
Yes, I will continue to stress the importance of using Live Videos to your advantage. Take in these quick facts for a moment;
- High engagement – People comment on Facebook Live videos 10X more than the rate of regular pre-recorded videos.
- Preferred medium – 80% of audiences would rather watch a live video than read longer Facebook posts.
- Longer watch time – Facebook reported that the daily watch time for Facebook Live broadcasts have grown by more than 4 times in the last 5 years.
- Drives event sales – 67% of audiences who have watched a Live video at an event, have purchased a ticket to a similar event the next time it occurred.
- Wider range of age groups – 63% of people ages 18 to 34 are regularly watching live videos.
Action Tip: Just do it 🙂
Find these Facebook Posts Helpful?
Make sure you share this out to your team and others who can benefit. Having a solid content strategy needs to include Facebook posts that will help keep you consistent, appeal to a variety of audiences and preferences, and help you stand out from the crowd!
What are your ‘go-to’ Facebook posts? Do you find that some of been more effective than others? Let us know in the comments!
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