Create New Content Using Your Facebook Memories
As you know, social media and attraction marketing are big components of what I teach network marketers. At the root of marketing — social media or otherwise, you find content. And, what I have learned over the years from clients it that finding content has been STRUGGLE. So, in this post I want to share with you how new content is waiting for you at your fingertips — and it’s been there this whole time! Meet your Facebook Memories … more than just good laughs or nostalgic moments!
What are Facebook Memories?
Facebook memories shows you content that you posted the previous year(s).
For example, you might see previous status updates, photos, posts from friends, days you became friends with others and posts you’ve shared or been tagged in. These memories range from one year ago through to the year you joined Facebook.
Now don’t worry, only you will see this content unless you decide to share it with your friends.
Previously called ‘on this day‘ Facebook changed things up back in June 2018.
Based on several years of feedback they received from users they implemented the change but still acknowledge that there is room to grow as well. Primarily, because all memories are not always the good ones.
“We know that memories are deeply personal — and they’re not all positive,” Oren Hod, Facebook product manager, wrote in a blog post. “We try to listen to feedback and design these features so that they’re thoughtful and offer people the right controls that are easy to access. Facebook works hard to ensure that we treat the content as part of each individual’s personal experience, and are thankful for the input people have shared with us over the past three years.”
Where can you find these Memories?
For Laptop/Desktop users: You will find the word memories on the left hand column of your Facebook home page. Just under your shortcut headings, and just below the title ‘explore’.
For Mobile users: The memories tab can be found by selecting the 3 dots on the right hand side section of the app.
Now, there has been some dialogue in the social media world that Facebook introduced this new look because of SnapChat and Instagram stories, but in my opinion Facebook Memories are so much more than that! (most comparable to ‘TimeHop’ if anything I believe)
Take a moment, open up your Facebook Memories
Specifically look for anything that may have been related to business. Or, anything that sounded more like you taking out your dirty laundry …
We all have them — some of us more recent than others, right?
However, this is a great way for you to review how far you’ve come. Let me give you an example on how to take those ‘scary’ posts, and repurpose them for today’s use.
‘I only need 3 more people to join me in this AMAZING business before I hit my next rank!!! That means, there are 3 people who GET to do business with me. Don’t you want to quit your job???? We are all going to make so much $$$$!!!!!!’
You may, or may not be laughing at this because it may ring true for too many people. And guess what? That’s totally OK because let’s use this post as a perfect example! Ready?
‘Ever have those moments when you scroll through Facebook Memories and are mortified at how little you know about something pretty incredible? If I’m being transparent, I am surprised I even have friends left! (thanks for still being here). It horrifies me that I used to beg people to join my business — but it’s amazing when you want to ‘be better’, where 2 short years can take you. Do you have any embarrassing Facebook Memories?’
Ending this post with a question is a great way to gather some engagement.
Repurpose those memories also saves you time!
Another example on how you could reuse or repurpose content from your Facebook memories is this; maybe you wrote a GREAT post this time last year. It may have been about business, or a great image with a lot of traction, etc. This is where repurposing gets fun.
Use it again!
Organically though — do not share it from the memories platform (will hurt its visibility).
If you shared a great image, download it again and just upload it on its own. This is a great opportunity to freshen up the status attached to the image …
- does it need more emotion?
- a little back story?
- Take what you’ve learned in the last year and love on it some more!
Perhaps, you have a great storytelling style post and with a few tweaks in its wording it is as though it is brand new! Make the dates or insight relevant to today, but there’s no need to completely reinvent the wheel on this — especially, the posts that your audience already loved.
Bottomline, is be transparent with your growth.
People love a good story — even ones that start with you almost embarrassing yourself! Using older content is also beneficial because many of the friends you have now are possibly people who never saw you post it the first time.
Some Final Thoughts …
Content is everywhere.
And it just so happens that Facebook has made it super convenient to relive memories that are great markers of how far we have come.
Additionally, I appreciate not all memories will be good ones, so please scroll by ones that you do not wish to rehash, or take this opportunity even to delete them all together. Above all else, know that this feature is a great way for you to accumulate content for daily use.
What popped up in your Facebook Memories today?
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