How to Create Curiosity Posts without Sounding Desperate
When it comes to posting on social media, as a network marketer you know that being able to create engaging posts are key. And, this can be easier said than done. In fact, you may have thought just posting your product or service was enough. Especially on your Facebook, right? Everyone would be running your way with credit card in hand. Well, sorry to inform you this is not the case at all (as you may be learning). Truth is, it actually looks desperate. And, effective sales and/or marketing is to steer clear of making that impression.
Don’t be the Desperate Electronics or Furniture Sales Person
Think about the last time you went to purchase a new television or couch. When you walked into the store, how quickly were you greeted? This can dictate 2 things almost immediately;
- Great customer care or,
- Commission sales based store
Think about the sales person as you replied ‘just looking today‘. What was their next move? Follow you around anyways? Make awkward small talk? Make suggestions without being asked? Did you find your personal space getting smaller and smaller? Pressure was kicking in?
Or, did they say something like ‘no problem, let me know if you need anything‘.
Apply this same thought process to your Facebook engagement. Just because someone comments on your post, or video doesn’t mean they want you to go into seller mode. Open a conversation here, bring it to messenger. When we post blatant product or service posts, we share the same pushy vibe as the sales person mentioned above.
And, we know that when we feel pressured chances are we don’t buy anything from the store – at least not that day. This, is why learning how to create curiosity posts is key to avoid sounding desperate.
Most People don’t ‘follow’ others who are Boring or Sound Desperate
You can be promotional if you’re also being helpful, generous, and authentic
In order to create the best curiosity driven social media content, you can enhance engagement by being generous with information. And here’s the secret: you can blend that with a mention of you and the benefits your products or service offer. Additionally, this is provided you don’t oversell and stay helpful during the mention.
People come to your page wanting to find something to engage with and when you hit the nail on the head and address a problem they can relate to or a struggle that everyone has, you are likely to earn a spot on their social media favorites or ‘follow first’.
Think of it this way: each time you interact on social media, you’re provoking some reaction from your audience – be it interest, education, laughter, or curiosity.
This means that all of your social media posts should be aimed at creating a helpful, generous, and funny presence as often as possible.
While you don’t have to solve all of your followers/friends problems, a few social media posts that show them you relate to their lives will go a long way toward making them want to engage with you more regularly.
Avoid being Desperate and Create the Curiosity by Being Social with your Audience
Any good network marketer knows that the headline of a post, or that opening line is the most important part. 80% of people read headlines, only 20% read the whole copy. Therefore, this means that a great headline can go a long way toward more traffic, and more engagement. This applies to Facebook Live titles too!
To make your social media posts more fun, consider playing with the headlines a bit. Instead of writing a boring, information-only few words, consider playing with headlines that will fire up your readers’ curiosity or make them laugh.
It is key not to overthink this part. Take a few minutes and think about the things that make you curious or want to know more. Many times, if you start with that, the rest comes easy. For ideas, scroll through what larger brands are doing, or your email subject lines are a great area for ideas too.
Asking for an Opinion or a Response is the Opposite of Desperate
Now, this opinion or response should not include soliciting sales – let’s be clear. When we reference asking for an opinion or asking people to do something like respond, this can be also called a call to action. Despite what we believe, as humans we like to be told what to do. Meaning, if you want people to comment, ask them a question and say ‘let me know what you think below!’.
It may feel awkward for you at first, but in doing so you cover 2 things;
- Opening the door that it’s OK to comment the audience’s thoughts or opinions and,
- You subliminally tell the reader/viewer what to do.
Some great ideas for posts that generate responses are;
- Option posts (coffee or tea, summer or winter)
- Caption this (show an image you want others to caption)
- Favorite recipes, electronics, vacation spots, etc.
These types of posts are not only super effective, but when you align them with your product, service or brand they are great customer research. For example, if you are in skin care — ask a question such as; favorite face cream. Alternatively, you are in the weight loss market — ask a question such as; favorite low cal recipes or do you exercise?
Not only are these great conversation starters, but a perfect way to warm up and peak curiosity from your audience without needing to ever sound desperate!
We would love your thoughts, and feel free to include some great curiosity content that has worked for you in the comments below!
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