Debunking Social Media Marketing Myths
We can’t escape social media. It doesn’t matter what you are doing in business in today’s day and age — Social media plays a part. Whether you are a large brand using Facebook ads and influencer marketing, you are a brand new network marketer or small business. Regardless of your business situation – social media marketing is essential. What does matter, however, is how you are using it. I want to work on debunking social media marketing myths in this post.
It’s probably very overdue!
Think about when you first started your business – throw a post up about your company, and everyone will join. Then, they said, open a business page, and orders will be flying in. Don’t worry, you will be making 10k by your first month, they said. Next, create accounts for every social media platform, and you will have billions looking at your content.
You get it. So, let’s dive in.
Debunking Social Media Marketing Myths
Myth #1 – Social Media Marketing is only for Millennials
We often hear that social media platforms are not designed for the ‘older’ marketers. Chances of their target audiences and potential prospects aren’t there. We hear this most often when people start to venture into attraction and/or cold marketing techniques.
Guess what? The average Facebook user in the United States is 40.5 years of age.
Whereas Instagram users’ average age is between 26 and 34 years of age. And, on Twitter (one of the least talked about platforms!), the average age is 36-44 years of age.
Presently, the only real ‘millennial’ platform is Snapchat, with an average age range of 18-24. Additionally, a 2019 stat showed us that 50% of users between 55-and 64 are on social media.
Now, why do these facts matter?
Well, they count because knowing the age demographic of the platform and its audience can help you create content that is relatable to those ages. Then, search for common problems in those ranges, and develop your solution.
Myth #2 – Join Every Single Social Media Platform
This isn’t only a social media marketing myth, but doing this could potentially hurt your business. Time management and consistency are among some of the top business struggles network marketers and small business owners face. So, your business will not move forward when you spread your limited time across platforms that you may know ‘little’ about (other than to scroll, like, double-tap, etc.).
The likelihood of ever being able to maintain multiple platforms effectively is unlikely.
You can build a network marketing business (or other small business) to 6+ figures a year without leaving Facebook. I know this because my wife Dani and I have done it.
Start with one, learn it, master it, then expand.
Don’t rush the process!
Unfortunately, this continues to be among the top social media marketing myths, and I encourage you to stay focused.
Myth #3 – Go Hashtag Crazy, Guaranteed ‘Likes’
I want to share this simple fact to debunk another one of these social media marketing myths: using hashtags has a strategy. You can use the max (30) number of hashtags on your Instagram posts, but not sure how effective ‘auto likes’ are for your business.
And when it comes to Facebook, max 2-3 hashtags is plenty.
There are some great sites that I’ve mentioned in a previous post about using hashtags for your business. However, when you share them, the key is that they are relevant to your business.
I know that hashtags like #Love, #Sky, #Instagood and so on generate a ton of uses … but this doesn’t mean they will help connect you to your ideal prospect. The competition alone is so high on those hashtags that they probably won’t even be seen (except by those who follow you).
If you want to use hashtags, invest a few minutes in using relevant ones for you and your business. Anything else is wasted.
Myth #4 – Analytics and Metrics aren’t Important
This could not be further from the truth! If anything, small businesses and network marketers can benefit the most from these numbers. Goals need measurable numbers. After all, how else can you gauge if your efforts are working without something to measure them against?
I get it; even the words analytics and metrics can be scary – so start small.
It would be best to continuously track what is working and what isn’t in your content. For example, if you post a business post on Facebook about your company, etc. (billboard-like), and it receives one like and a comment from your sponsor — those metrics tell us it wasn’t a compelling post.
Whereas, if you create a solid curiosity post, using the right length, images, and call to action generates 25 likes, 40 comments, and a few shares.
Those metrics tell us you’re onto something.
Metrics and Analytics should be monitored regularly and consistently on your content. The example above between the two posts was a starting point. I encourage you to document and monitor your content for at least two weeks of consistent content at a time.
Typically, businesses evaluate every 90 days, but it’s encouraged to start smaller in the beginning.
So, why do I think it’s even more critical for small businesses?
Because it allows you to gauge where you can scale, it shows you where you can allot more of your time and efforts. It sets the proper foundation and helps you build and grow accordingly.
Follow or take advice from those who have been (or are) where you want to be. And this couldn’t be more true in the industry of network marketing. There is a whole lot of noise followed by minimal action. Or, traditional marketers are still unsure that social media marketing is even a ‘thing.’ (I happen to think it is very much a ‘thing’!)
If there is anything we hope you take away from this social media marketing myths post today, it’s this;
- pick a focus
- refine your skills
- execute consistently
Pick one platform geared to your audience, create the content, lay off on being hashtag King or Queen and always measure your efforts.
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