12 Creative Content Ideas your Audience will Love
Creative content or engaging content is where most network marketers struggle building their businesses on social media. And, content that delivers value and creates curiosity with an audience is critical. As a result, we have compiled a huge list of creative content ideas that you can implement into your social media and content strategy.
Now, in a perfect world …
You’d create content that your audience would connect with instantly. Your readers would fall in love, share your content everywhere and you’d become a viral content creator overnight!
If only it were that simple, right?
Well, guess what? It can be that simple but it will take a commitment. The most common factor among all solid content creators is consistency. Take Gary Vaynerchuk for example, he had a Vlog for years before anyone ever watched it. And now? He is among one of the top creators of our time.
The Biggest Content Creating Tips for Beginners
Develop a strategy and execute it, no matter what. Zero excuses. You will need key tips to keep in mind and on hand when you structure creative content. Quick and easy pieces of advice that not only refine your skill, but refine the content itself.
These tips will be the toolbox you keep by your side when it’s time to dig deep, settle in, and create content.
Here’s a list of creative content writing tips that you need to know!
#1 Know your Audience Beforehand
This blog > Discover your Audience Profile on Social Media for Network Marketers < is a must read. We absolutely suggest visiting it once finished here if you do not, have a customer profile. But in summary … when you know exactly who your audience demographic is, this becomes a gold mine in developing your content.
Why? Because you already know their pain points, their needs and wants. And as a result you can create content that speaks to them, loudly.
#2 Keep Content Simple
Even when you have crafted the most dynamic, engaging and value rich content … most people will not devour it all. So, keep the action points simple and to the point. Additionally, including actionable points near the beginning of your content will increase the odds of them executing it. And, when they execute and see results … they’ll be back. Over and over again.
#3 Write from the Heart
When your message is authentic and genuine, you can never go wrong. Your audience loves to connect with the personal side of you – give that to them. Especially in network marketing where relationships are so critical, don’t deprive them of knowing who you are.
#4 Laugh it up Chuckles
Don’t be afraid to let your sense of humor shine through. Whether it be dry, sarcastic, based on memes of funny stories – share it (them). People love to laugh it makes them feel good.
#5 Remember who the Content is Truly for
It has very little to do with you! This is why content strategies are encouraged because it helps keep the reader (audience) in the forefront. Just like our industry, success is not what we see but what we see in others.
#6 List are Golden
People love lists. You may think people are tired of seeing ‘Top 10’ lists, but that couldn’t be further from the truth. With the huge waves of info coming at your average consumer on a daily basis, many readers suffer from overload or overwhelm.
They crave information to satisfy their curiosity, but they want it to be easy to take in. Lists are easier to read than huge paragraphs of text. It allows you content to be easier to engage with, consume, and remember.
#7 Put the Reader in the Picture
Creative content that starts with ‘imagine this‘ or … ‘picture yourself …’. This indirectly encourages them to engage. Now, this is where knowing your audience matters because you can help illustrate a scenario for them that they can absolutely picture being a part of. This is money!
#8 Create Useful Content
Now, valuable content is part of the puzzle without question. Useful content however, is taking things to a whole new level. Let us explain … Creating valuable content is critical but you want to ensure that the information you are providing is useful to your audience. You want to make sure that its content your user can use in their own lives or receive joy from.
Put yourself in their shoes – is the content you are delivering useful? Make this question a priority in your content strategy.
#9 Creative Content Should Stay Positive
You know what is not shareable? Negative things. Even when people agree with the topic or are motivated about the cause, negative material just doesn’t pull in people the way positive things do. It doesn’t create the right kind of curiosity to pull in an audience.
This is one goal you should feel good about.
Keeping your material fresh and positive keeps you happy, and makes social media a better place.
#10 Keep the Content in First Person
Keep your content personable. When you create your content treat your dialogue like a conversation with your audience. When things get too formal it can start to turn people away – especially on platforms that are designed to be social.
#11 Make things Visual
Don’t be afraid to attach images and/or video to your content. Or, deliver your content via those mediums even. Audio and Video give an illusion (to some degree) of being faster paced – in today’s world, many people prefer these types of delivery.
#12 Be Careful with too much Hype
Creative content should be fun and engaging. This does not equate to hype. Being real and transparent with people is much more effective than hype. There is absolutely no question about that. Hype creates illusion and in some cases, too good to be true mindsets. Actions speak much louder – and real wins every time.
Overall, there is no question that content and more importantly, creative content is critical. Critical to your business specifically, your growth and brand reach. Let us know which of these 12 Tips are the most practical for you – and which one made you feel like … ‘Gosh! Why didn’t I think about that until now?!’ We always appreciate your comments and feedback!
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