How to Create More Engagement in your Facebook Groups
Are you a network marketer who has started a Facebook Group for your customers or prospects? I’m sure it seemed like a great idea at the time, right? However, does it start to feel more like a ghost town vs. a rocking community? Or, maybe your group looks more like a product catalogue? Either way, not so good for business. So, in today’s post I want to help you create more engagement in your Facebook Groups.
See, we know engagement in general, helps our visibility on the newsfeed.
And, the more we show up on the feed the better.
Let’s dive in.
Create More Engagement in your Facebook Groups!
Now remember, these suggestions are designed for those already in your groups. These are not designed to get people into them (more on that another day though so stay tuned!). Now, depending of course on the type of group you are running you may need to tweak some of the suggestions to best suit your niche. Overall though, each strategy can be applied.
Use Open Ended Questions
The more you can use prompts and open ended questions in your content, you will create more engagement. Think about using ones like;
- Where was your best vacation? Why?
- What is your favorite movie from your childhood?
- Let’s talk breakfast — what is your go-to?
- Who do you ‘look up to’? How come?
… and so on. ensuring that the answers require more than a yes or no is the way to go. Also, don’t be afraid to step out of your niche with the questions either. Remember, the more you get to know your audience the more you can deliver on content that suits them best.
Create Polls (perfect for a little market research)
Try using the poll feature in your groups. The types of questions you want to give here, in my opinion, are ones related to your niche and or business. You want to make sure you are giving at least 3-4 choices for their responses as well. Too little and it becomes too black and white. Too many and you’re left having to decipher way too much data later on. To create more engagement, try setting up a poll like this one;
Question: What do you want to see more of in this community?
- More Q&A time with you about your products!
- Lessons on how to improve my self-confidence
- How-To acquire the best skin care routine
- More DIY solutions
These answers can be great in collecting user generated content you can use later. Remember, when your prospects or customers give you what they need, make sure you deliver. If you have no intentions for example of ever doing a Q&A, don’t include that as an answer.
Use Humor in your Content
Think about the emotions we want people to feel when they connect with us. I am going to suggest that you want that to laugh and smile more, feel good, learn something new – inspired, etc. So, knowing this don’t be afraid to drop some light humor in your Facebook Group content. Maybe it’s a funny meme related to your niche or, simply something you laughed all the way too hard at!
This is a great way to soften the monotony of product posts after product posts. And, it’s super simple content that you won’t have to look too far to find either. Super ideal for your content calendar blank spots.
Are you Managing a Group Related to Food in any way?
Keep note that food can be related to a ton of different topic areas; health and wellness, skin care, hair care, exercise, etc. And, food can also be related to current events that you may want to share about in your group; Super Bowl, Christmas, Birthdays, etc.
Recipes are among one of the best style posts you can use to create more engagement in your groups. Share one and ask others even what their favorites are. Whatever the case is, find a way to weave those in (as long as they make sense of course).
Additionally, it’s another great way to share a small insight of who you are.
Images Convert Best!
… and, they should be your own images where possible. Avoid using company professional photos to show off your products. Show people where you keep the products in your pantry, bedroom or bathrooms even. This allows the prospect or customer to be able to picture the products in their own home. The power of suggestion here is very real.
You can use a light question at the end along the lines of; ‘where do you keep _____ in your home?’
Keeping it real also demonstrates to those who may be considering your business opportunity that this is something they could totally do too!
Go on, Hit that Go Live Button!
Truth is, if you are not a fan of live video starting in a group is a great (and safer) place to start! Whether you go live with something motivational, a product demonstration or a short Q&A, go live at least once a week in your community.
And, aside from the Q&A suggestion, it’s really not relevant how many people jump on or not. Because, the power will come in the replay viewers. Live video – or any video in general – is also a great way for people new to your group to check out older ones since Groups provide us with that helpful little video tab at the top or left hand side of the group.
Last but certainly not least if you want to create more engagement in your Facebook Groups you, need to engage too. Make sure you go back and respond to comments, slap a like on them and keep the conversation going. People will follow your lead it may just take a little while of consistency on your part.
Let me know which ones of these were helpful and of course if you have some tips to share with the other readers here — Share them in the comments below!
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