Conversation Starters for Prospecting on Social Media
Social media is an important aspect of any brand. In a post that HubSpot posted, they reported that social media produces almost double the marketing leads of traditional outbound methods. But, there are strategies to this. You can’t do this by simply creating a page and mindlessly posting updates. Conversation starters are helpful, right?
They give us the opportunity to get out of our own way!
Too often, the lack of conversation is where most network marketers lose the sale before the person was even a prospect.
You need to have a two-way conversation with your audience on social media
It’s important to engage them not just as potential customers or distributors, but as people. Do not lose sight of this. No one likes to be sold.
Social media has a lot to offer to network marketers.
One special feature of social media is the ability to strengthen loyalty/credibility. Be present in your social media channel feeds and respond authentically.
Simple questions such as “What did you think of those oils?” or “What interests you the most about this program?” will help start conversations. You’ll be amazed at how much your audience will want to share their opinions and information.
Let them — Get them involved!
As an example, let’s say you are on a page that is related in interest to your niche, and you are simply engaging others – and to some degree, polling them.
Follow me for a moment.
You sell hair care products. You are on a page like L’Oreal or Pantene, hundreds and sometimes thousands of people are commenting on how much they love this, or love that. And, then there’s you. Take note of people who make comments like ‘gosh I wish there was a product with no fragrances’, or ‘I wish they had a deep conditioner’. Now, where this is relevant is if your company sells both a product with no scents and a conditioner that works deep into the hair.
Initiate some dialogue. Maybe even mention ‘the products you use don’t have that, it was important to you too!‘
You truly have an audience of thousands of people who are related to your niche, and chances are simply haven’t been introduced to what you have access to.
But, this is not the place to pitch.
This is a great place however to pique interest.
Next, Let’s Touch on Conversation Starters
When you are posting on social media, Facebook specifically, remember that 80% of your posts should be adding value and brand building. In other words, not promoting your products or services. Instead, you are adding value and sharing stories.
The remaining 20% of your posts, however, can be self-serving, endorsing products or upcoming events. Take a moment and read that sentence again. ‘Self-Serving’. Every time your spam your timeline – THAT is what is happening.
It serves you, and only you.
As a brand, (own that) you should share tips and ideas, even if they aren’t yours (credit the source though!).
The idea is to educate, inform, and elicit emotions through value.
Engaging in conversation, shows that you’re not a cold network marketer disconnected from yours buyers, or team; it shows you are listening, understanding, and care about their concerns on a human level. Because, above all else they are human.
Unlike a one-way conversation where one person typically dominates the narrative and doesn’t really acknowledge or interact with visitors/followers , a two-way conversation directly connects brands (you) and consumers (prospects).
A two-way conversation is a dialogue, where brands speak and listen to their audience, responding directly to their wants and needs.
Because believe it or not, many people just want to feel heard.
And, it might surprise you how much you learn by listening.
Conversations can include public ones too. Think of a status that would elicit responses that do not contain any pressure, or leave someone feeling ‘tricked’. You would be surprised how many people love to participate in this type of dialogue – and is a GREAT way to open a conversation later.
Let me show you a few examples.
Ten Status Conversation Starters for Social Media
- What one thing would you tell your 10 year old self?
- What is your biggest accomplishment?
- How long does it take you to get ready in the morning?
- What is your favorite holiday?
- If you could wave a magic wand and change one thing in your business, what would it be?
- How do you pronounce the word “Pecan”?
- What is your favorite blog?
- When is the last time you did something extra special for someone else?
- What is your favorite breakfast?
- Do you eat pizza with your hands or with a fork and knife?
Have you tried any of these before? Or something similar?
Would love to hear about how they worked for you! And, if you are wondering what to do when you received engagement on the post – this is where the conversation happens.
‘Like’ the comment, offer an authentic reply. Using the person’s name is also a nice touch.
Messenger Conversation Tips for Network Marketers
In my opinion, the number one reason people struggle in network marketing is ‘fear of people’.
I’m not saying that you are afraid of people but you might be afraid of what other people will think of you or, what they might say to you or about you, behind your back. This is the fear of rejection. It can be completely paralyzing for many people. They never really get started and then they quit. Don’t let this be you.
Opening up a conversation, or carrying a conversation with a potential prospect can be nerve racking.
So much so, you might even talk yourself out of the conversation entirely.
Or, pitching way too early and failing to start the foundation of a relationship.
Don’t let this be you! Here is something I encourage people to keep in mind when having a conversation.
Family. Occupation. Recreation. Motivation.
This does not mean use this tool as a checklist either! Although, they are all great starting points when starting or continuing a conversation. It will get people talking and, will allow you the opportunity to listen. Answering these four (4) questions, will equip you with everything you need to know for when one day you share your business opportunity or products.
These four topics might take you four conversations. Do not rush this process. They are a potential prospect, and this is not a job interview!
You ultimately want to offer solutions to any problems that they share with you. Your goal is to find out their dreams and desires, their needs and fears and tell them that you can offer them a solution in the form of your business or products.
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