social platforms

6 Social Platforms for Building a Business | Impact 2021

If you’re building a business there’s no secret you should be using social platforms, right?

But how do you decide which one is best for your business?

It’s probably of no surprise that Facebook continues to reign supreme as far as the top platforms go. However, I believe that knowing which other social platforms for building a business are options in order to determine the best fit for you.

So, why social platforms anyways?


For starters, 81% of the US population has at least one social media profile, and over half have 2 or more. So, regardless of which social platform you decide to invest in, you have a high chance of reaching customers that you may not have reached otherwise.

And when I refer to investing, consider it to be both finances and your time.

Furthermore, people aren’t just using social media to catch up with friends and family, they’re ALSO using social platforms specifically to make purchasing decisions.

This is a big deal.

For example, 70% of business-to-consumer marketers have acquired customers through Facebook.

93% of Pinterest users use the platform to plan or make purchases, and in the world of Instagram users have used Instagram to purchase a product online, more than once.

This tells us that not only are people purchasing from businesses on social media, but they’re spending 20%-40% more money on companies that are using social platforms.

And just in case that wasn’t enough, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

Referral business is almost always great business!

6 Social Platforms to Consider for Building your Business




It shouldn’t come as a huge surprise that Facebook is number one on my list of the top 6 social platforms for business. With 2.41 billion daily active users, Facebook is the most widely used social platform.

Whether your goal is brand awareness, website traffic, lead generation, or sales, Facebook should make a notable difference in reaching your goals when used properly. Although I can’t locate any stats when it comes to the use of personal profiles, we know that when done the right way — personal profiles can be just as valuable.

Should you be considering a Facebook page ensure that you have an active advertising budget because these pages are a pay to play world.



Instagram comes very close behind Facebook and is number 2 on my list of social platforms for business. It is owned by the same person who owns Facebook (way to go Mark!), and has 500+ million daily active users.

What we know is that stories and reels are the ideal place for product and service offerings mixed in with the behind the scenes goodies that consumers love.

Instagram is also a visual platform, as you can only publish posts that include photos and videos. This works to your advantage as a business since people remember 80% of what they see as opposed to what they read or hear! Just make sure you are following good practices on this platform;

  1. quality images
  2. quality videos
  3. solid and compelling captions

… to name a few.



If your business falls within a creative niche of any kind or caters more so to females, then Pinterest is a social platform you want to be on.

Pinterest has 291 million monthly active users. Out of those users, 81% are women, 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.

Food recipes, lifestyle how-to articles, content inspiration, and outfit ideas are some of the top searches on Pinterest. So if your business falls within any of those areas, you need to be using Pinterest as one of your platforms. And, the Pinterest for business is a free option which allows you to include links behind your images too — this is especially great for bloggers.



YouTube is a video platform that allows users to watch videos and/or upload them.

This platform has 2 billion monthly active users, giving your business the chance to share content with over 30+ million daily active users who are likely to watch it. Because, chances are it’s what they’re looking for. We know that video always fairs well in the online world so cut those videos and get them up there!



Twitter is one of the ‘older’ social media platforms, and it has 336 million monthly active Twitter users. You can post photos and videos along with limited copy, but Twitter is most known for its feed of real-time updates.

Of the social platforms, it is great for engaging new potential customers through its use of hashtags. Similar to Instagram, you can search a hashtag and find other posts from consumers and businesses alike that have used that same one.

This means that you can find consumers searching for something that your business offers (and the other way around) Try to Google trending hashtags before you post and see which ones you can tag along with. Because of its short content capabilities, stick to the point — users aren’t looking for fluffy content.



If your business follows a B2B (business to business) model, or targets consumers based on job titles, then LinkedIn can be a powerful tool for you.

LinkedIn has 303 million monthly active users, most all of which are in the working world or close to it.

Because LinkedIn is considered to be a social platform for business, people often include more accurate information about their employers, job positions, work email addresses and more than they do on other social media platforms that are utilized more for personal use.

Knowing these types of demographics can be super helpful especially for those of you with a completed customer avatar. 

Overall, these 6 social platforms used correctly could propel your business to new heights.

The key with anything is consistency.

Be mindful of the consumer on each platform — you want to speak ‘that’ language … it’s easy to get caught in the cut and paste game when it comes to repurposing but, take the extra time instead — not all short cuts are good ones!

Which social platforms are you currently using for business?

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social platforms