What NOT to do for Black Friday in your Business
Black Friday is the name given to the shopping day after Thanksgiving. Typically, this day involves some pretty crazy discounts and deals, many of which start earlier in the week. We see this same process happen a lot in most product and/or service based companies. After all, why wouldn’t it happen, right?
Now, please understand this next point very clearly.
This does not mean for the week leading into Black Friday that you give yourself permission to turn Social Media into a spam fest! We have worked so hard to ‘do’ social media that right way to let it fall by the way side. And for whatever reason it seems this holiday has people forgetting the long term game.
I want you to think about this for a moment. Interactions NOT Transactions.
As an example for those of you who are network marketers that follow me … Last year, there were a reported 18.2 million people in the United States who were involved in Network Marketing. Let’s assume that 50% of those people are using Facebook for their business.
This would mean that 9.1 million people are sharing the same deals you are on social media.
But somehow, you expect that your posts will stand out among the rest? I can almost guarantee you they won’t. It is not because it isn’t a great sale – I’m sure it is, but all you are doing is blending in with everyone else who has these great sales too.
Instead of attracting new customers or prospects, it’s possible you are repelling them. Spam has a habit of doing that, doesn’t it?
And yes, posting your sales repeatedly on your timeline is spam. Something to consider about that too is, if you have people unfollowing you this week and Black Friday, you can’t assume they will go back to following you once it’s over.
The good news though is that this can all be avoided.
In this post, I want to share with you some surefire ways to gain the traction and attention using methods that will work more effectively then turning your timeline into a billboard.
Coach Fryer’s Top 3 Black Friday Tips
#1 Connect with your existing customers
The most common trend in Black Friday are the retail or preferred customer (VIP, etc.) sales. It is less about the representative. Now, this doesn’t mean your existing customer won’t want to transition to be a distributor or part of your sales team, but the deals are much more customer focused.
Knowing this, connect with your existing customers.
This could be picking up the phone and calling them – always start with ‘thank you for being a loyal customer’ or, ‘I’ve appreciated your business’. Don’t let the common courtesy vanish from your vocabulary.
Or, if you choose to send them a text or a message online, ensure it is personalized. This is not the time or place to pick up copy and paste messaging (again). This message might look/sound similar to the example above during your phone call. Always start with gratitude.
Once you’ve thanked them (in your own wording of course), lead into something like — ‘I hope you have a fantastic Thanksgiving, and in case you were doing any Black Friday shopping, we do have …’. Be familiar with what they ordered last time from you and lead with that if possible.
For example: Let’s assume you are a makeup distributor, ‘remember that lip stain you ordered from me before for $20.00? Well, on Black Friday it’s on for half price! I wanted to make sure I mentioned it to you since I know you love it‘
Remember, you want to stand out from other people so you will need to go the extra mile.
#2 Follow up with potential prospects/customers
While everyone else is blasting their timelines with the ‘hottest Black Friday deals’, be the one who reaches out personally to potential prospects and customers. Make a note of previous conversations you have had. Touch on those points. Remember though, stay genuine and authentic in these conversations.
Perhaps they were asking you about an anti-aging cream, and you know that this Black Friday it goes on sale for 40% OFF, mention that. How you treat these conversations could dictate a no sale, one time sale or lifetime customer.
Keep that in mind.
#3 Go Live without, mentioning Black Friday
Create content for a Facebook Live that does not speak about your company sales, deals, etc. Consider talking about Thanksgiving, or what you have planned for the holidays. Talk about a vacation you are planning, or your favorite kind of pie. Host a cooking demo or a read-along of your favorite book. Point being, do something unrelated to Black Friday.
Look at this Facebook Live like any other day. Interesting content, engaging, something you are passionate about, etc. Whether this is your first Live or your 1000th — This will have you standing out among a timeline full of ‘advertising’.
Now, you might be thinking to yourself ‘how will I make sales on Black Friday if I’m not talking about it?!’
The answer is this, relationships will win every time. Black Friday – or any sale day for that matter, should never trump that. People like to be treated as people, not sales figures.
The extra few minutes it will take you to reach out personally will make all the difference in the world.
Lastly, I would love if you took a moment to leave your feedback and takeaways in the comments below. I hope that you find some value, and that it translates into your business. How are you preparing for Black Friday?
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