10 Actionable Social Media Strategies for Business Growth
As a network marketer, social media must be on your radar! With the amount of coverage social media gets, it’s almost impossible to avoid. And sure … you have probably heard this a few times over and may still be left with uncertainty (you’re not alone). It can feel overwhelming or even a waste of time in some instances, right? Well … in this post, I am going to give you 10 actionable social media strategies you can start using today.
These strategies are going to help you improve your social media game and in turn, grow your business. Remember, organic reach on social media is powerful stuff and in my opinion, needs a little bit more attention than what is happening out there with a lot of network marketers.
It’s possible (and likely) that those connected with you on social media already know what you have going on to some degree. These would be people that fall into your hot and warm markets.
However, what about that lukewarm or cold market even?
These strategies are going to help you reach those markets too!
10 Actionable Social Media Strategies for Network Marketers
If you have steps you would include in this list that I haven’t included, please don’t hesitate to leave them in the comments below! I always appreciate feedback and contribution from our readers.
Let’s get started.
Choose the Right Platform
With so many social media platforms out there, it’s tempting to throw yourself at all of them, right? Choose social networks where you know your target audience are spending their time on. What would be the point focusing your efforts (and time) on a platform that your customers never use? Creating your customer avatar WILL help you determine the best place for you to be.
Always Respond to Comments
If people take the time to leave you a comment, respond. This is a great way of building a social community around you and your niche. You’re far more likely to stay in the memory of your audience if you respond to their questions and feedback.
After all, that’s what being social is all about right? And, we also know there are huge focuses on community when it comes to platforms like Facebook … so don’t lose sight of this — connection is key.
This actionable social media strategy will take a bit more effort than the rest. However, it is also one of the most powerful ones for business growth.
Many questions posed on social media will be something you can help with whether it be through your product or service, or simply your expertise. With many social platforms offering search options, it isn’t hard to find potential customers that are asking questions that you can answer.
Take some time each day and go and find them, offer some value in your responses and make connections outside of your current newsfeed.
Use Videos and Images
Your posts will have a much greater impact on your audience if there is something visual there for them to consume. Remember, always keep it relevant and interesting to the accompanying text otherwise it will just come across as confusing.
Add your Social Media Links to your Email Signature
Adding your social profile links to your email signature is a quick and easy way of picking up a few extra followers. There are some great creative ways to create email signatures now too — don’t be afraid to put yourself out there.
Consistency is Key
If you set up some social profiles and only post once or twice a week it’s unlikely that you’ll gain much traction on those social media platforms. I know how difficult it can be to continuously post quality content on your social media, but that’s what it takes to get the most out of it.
Creating a solid and loyal following involves predictability. Your audience is looking for you, don’t keep them waiting or they will find somewhere else to go. This is why I STRONGLY encourage clients to pick one and focus on mastering that before moving onto another.
If anything, consider repurposing existing content onto other platforms if you’re sure it will be beneficial to your business growth.
Ask your Current Following to Share with Family and Friends
Followers in your social networks are there for a reason. It’s likely that people in their networks will have similar needs and will therefore find your value, product or service offering useful. Why not simply ask your existing followers to invite their friends, family and colleagues to see what you have going on?
Using words like, tag a friend who needs this below or, who do you know who would do this?
Getting creative in your call to action are great ways to get ‘into’ your audiences network.
Promote your Social Links Elsewhere
Think about the places you spend time online. This may seem like an obvious actionable social media strategy, but I’ll give it to you anyway. Promoting your social pages on your other networks can be a quick and easy way to gain more followers. Many people are using services like Linktree or Milkshake for example.
By having your followers on multiple networks it’s far more likely that they’ll be exposed to your social media message. And we know, prospects often require 5-7 exposures before they take action.
Make sure your Social Media Profiles are Complete
I know, probably redundant but PLEASE take the time to do this. Sure it can be daunting when you just sign up for a social network and you are inclined to hit ‘skip’ because you feel you will get to it later — but avoid this please. Many people will spend time checking out your profile before anything else so having it complete is super important.
Want some perspective? Think of the last time you received a friend request from someone you didn’t know. Did you check out their profile first? I would bet that’s a safe yes.
When you consider how you consume content, you can safely assume your ideal client, customer or distributor shares similar traits.
Make the Best use of Hashtags
Hashtags are a great way to join or start a conversation outside of your social networks. Platforms such as Twitter, Instagram, LinkedIn and Facebook allow the use of hashtags and they can be a great way of making new connections and expanding your reach.
Search (and use) ones that are relevant to your business. Additionally, when you are using them don’t go overboard. Facebook for example would prefer you use 1-3 max on your content.
I hope these 10 actionable social media strategies were helpful for you.
Don’t forget to share them with those you know could benefit too!
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